Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-24903
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dc.contributor.authorPugnetti, Carlo-
dc.contributor.authorHenriques, Pedro-
dc.contributor.authorMoser, Ulrich-
dc.date.accessioned2022-04-29T15:21:44Z-
dc.date.available2022-04-29T15:21:44Z-
dc.date.issued2022-
dc.identifier.issn1911-8066de_CH
dc.identifier.issn1911-8074de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/24903-
dc.description.abstractService providers are developing more sophisticated offerings, and it is important for them to understand the demographics and specific context by which individuals might procure their services. This allows companies to stay relevant to their customers. The target of this paper is to investigate the types of goals Millennials and Generation Z individuals are pursuing and what role different service providers may play in supporting these endeavors, with the aim of providing actionable insights for insurers. Furthermore, it is to investigate how personality traits may relate to differences in individuals’ preferences. The study is based on a survey of 854 Swiss university students. The results indicate that goals are concentrated in a few categories, and educational institutions and healthcare providers are well-positioned to support goal achievement. Insurers, on the other hand, rank low among the preferences, and their profile is largely undifferentiated. This result indicates that insurers need to further focus their efforts to gain relevance among younger customers. Supporting goals relating to self-fulfillment and ability for high-conscientious and/or low-honest/humble customers by focusing on risk education and risk management seems a particularly interesting strategy for insurers.de_CH
dc.language.isoende_CH
dc.publisherMDPIde_CH
dc.relation.ispartofJournal of Risk and Financial Managementde_CH
dc.rightshttp://creativecommons.org/licenses/by/4.0/de_CH
dc.subjectPersonality traitde_CH
dc.subjectGoal typede_CH
dc.subjectInsurance servicede_CH
dc.subject.ddc305: Personengruppen (Alter, Herkunft, Geschlecht, Einkommen)de_CH
dc.subject.ddc332.38: Versicherungende_CH
dc.titleGoal setting, personality traits, and the role of insurers and other service providers for Swiss millennials and generation Zde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Risk & Insurance (IRI)de_CH
dc.identifier.doi10.3390/jrfm15040185de_CH
dc.identifier.doi10.21256/zhaw-24903-
zhaw.funding.euNode_CH
zhaw.issue4de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.start185de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume15de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedW: Spitzenpublikationde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
zhaw.monitoring.costperiod2022de_CH
Appears in collections:Publikationen School of Management and Law

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Pugnetti, C., Henriques, P., & Moser, U. (2022). Goal setting, personality traits, and the role of insurers and other service providers for Swiss millennials and generation Z. Journal of Risk and Financial Management, 15(4), 185. https://doi.org/10.3390/jrfm15040185
Pugnetti, C., Henriques, P. and Moser, U. (2022) ‘Goal setting, personality traits, and the role of insurers and other service providers for Swiss millennials and generation Z’, Journal of Risk and Financial Management, 15(4), p. 185. Available at: https://doi.org/10.3390/jrfm15040185.
C. Pugnetti, P. Henriques, and U. Moser, “Goal setting, personality traits, and the role of insurers and other service providers for Swiss millennials and generation Z,” Journal of Risk and Financial Management, vol. 15, no. 4, p. 185, 2022, doi: 10.3390/jrfm15040185.
PUGNETTI, Carlo, Pedro HENRIQUES und Ulrich MOSER, 2022. Goal setting, personality traits, and the role of insurers and other service providers for Swiss millennials and generation Z. Journal of Risk and Financial Management. 2022. Bd. 15, Nr. 4, S. 185. DOI 10.3390/jrfm15040185
Pugnetti, Carlo, Pedro Henriques, and Ulrich Moser. 2022. “Goal Setting, Personality Traits, and the Role of Insurers and Other Service Providers for Swiss Millennials and Generation Z.” Journal of Risk and Financial Management 15 (4): 185. https://doi.org/10.3390/jrfm15040185.
Pugnetti, Carlo, et al. “Goal Setting, Personality Traits, and the Role of Insurers and Other Service Providers for Swiss Millennials and Generation Z.” Journal of Risk and Financial Management, vol. 15, no. 4, 2022, p. 185, https://doi.org/10.3390/jrfm15040185.


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