Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-24795
Publication type: Article in scientific journal
Type of review: Peer review (abstract)
Title: ‘Shoulda, coulda, woulda’ : young Swiss audiences’ attitudes, expectations and evaluations of audiovisual news and information content and the implications for public service television
Authors: Autenrieth, Ulla
Künzler, Matthias
Fehlmann, Fiona
et. al: No
DOI: 10.1177/1749602021998238
10.21256/zhaw-24795
Published in: Critical Studies in Television
Volume(Issue): 16
Issue: 2
Page(s): 110
Pages to: 125
Issue Date: 2021
Publisher / Ed. Institution: Sage
ISSN: 1749-6020
1749-6039
Language: English
Subjects: Audiovisual media usage; News avoidance; Young audience; Information access; Public service media; News consumption
Subject (DDC): 302.23: Media
305: Groups (age, origine, gender, income)
Abstract: Public service media (PSM) are still seen in most European countries as a core means of informing citizens of all ages. Nevertheless, PSM struggle to reach young audiences, who are often characterised as news-avoidant or news-deprived. This article asks what meaning the news and information offered by PSM have for young people. The qualitative study describes young people’s attitudes and expectations regarding audiovisual news and information content through observation of their media usage habits in an experimental setting. It provides insights regarding how young people find and select news in today’s digital media environment and highlights opportunities for PSM providers to reach and engage with young audiences more effectively.
URI: https://digitalcollection.zhaw.ch/handle/11475/24795
Fulltext version: Published version
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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