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Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: On the (future) role of on-demand insurance : market landscape, business model and customer perception
Authors: Zeier Röschmann, Angela
Erny, Matthias
Wagner, Joël
et. al: No
DOI: 10.1057/s41288-022-00265-7
Published in: The Geneva Papers on Risk and Insurance - Issues and Practice
Volume(Issue): 47
Issue: 3
Page(s): 603
Pages to: 642
Issue Date: 7-Feb-2022
Publisher / Ed. Institution: Palgrave Macmillan
ISSN: 1018-5895
Language: English
Subjects: Business model; Insurance economy; Market landscape; Survey study; Technology innovation; On-demand insurance
Subject (DDC): 332.38: Insurances
Abstract: Over the last decade, digitisation and individualisation have fostered the development of on-demand services in many industries. In the insurance sector, technological progress brings new possibilities on how risks can be insured. This paper studies on-demand insurance and thereby takes three perspectives. First, we define on-demand insurance and study the current market landscape of offerings, leading to a characterisation of the phenomenon. Second, we analyse the on-demand insurance business model, discuss how value is created, and develop a taxonomy of the dimensions among business model components. Third, we describe the awareness and interest of potential customers in Switzerland using novel data recorded from a recent consumer survey. Using the results from the market study, business model analysis, and customer survey, we discuss the (future) role of on-demand insurance, shedding light on the ongoing business model transformation in the insurance industry. We conclude that insurtech companies address emerging customer needs and that traditional incumbent insurers must innovate to keep their prominent role at the customer interface. While novelty and complementarity of on-demand insurance solutions bring value today, we expect that efficiency and customer retention will add more value in the future, especially once technology has matured and business model components are well-aligned.
Fulltext version: Published version
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: School of Management and Law
Organisational Unit: Institute for Risk & Insurance (IRI)
Appears in collections:Publikationen School of Management and Law

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