Publication type: Book part
Type of review: Editorial review
Title: Management von Daten
Authors: Klaas, Michael
et. al: No
Published in: Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren
Editors of the parent work: Rüeger, Brian
Merdzanovic, Adis
Wyss, Saskia
Page(s): 229
Pages to: 243
Issue Date: 2022
Publisher / Ed. Institution: Versus
Publisher / Ed. Institution: Zürich
ISBN: 978-3-03909-356-4
Language: German
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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