Publication type: Conference other
Type of review: Peer review (abstract)
Title: Results of the COVIDisc project on the production, perception, and reception of COVID-19 discourses
Authors: Dreesen, Philipp
Krasselt, Julia
et. al: No
Conference details: Forum of Applied Linguistics in Switzerland, VALS-ASLA, online, 18 february 2022
Issue Date: 18-Feb-2022
Language: English
Subjects: Triangulation; Covid-19 discourse; Young adults; Cluster
Subject (DDC): 401.4: Terminology, discourse analysis, pragmatics
614: Public health and prevention of disease
Abstract: The containment of the COVID-19 pandemic relies heavily on the communication between public health organizations and individual social groups (Azizi et al. 2020). Therefore, public discourses and discursive practices of specific audiences play a crucial role in the policy implementation during a pandemic. The SNSF-funded COVIDisc project focused on 15- 34-year-olds in German- and Italian-speaking Switzerland. This age group is very mobile and socially active, and society demands solidary behavior. For that reason, it is particularly important to reach this group through communication (cf. Friemel/Geber 2021). The project is based on a triangulated research design (Dreesen & Stücheli-Herlach 2019) including (1) a corpus-centered discourse analysis including media and Twitter data (production of discourse), (2) survey and interviews with 15-34-year-olds (perception of discourse), and (3) expert interviews (reflection of discourse). We will present the project’s main results, e.g., how COVID-19 was perceived in the first weeks of 2020 and how a common ground emerges. We will show how the dangerousness and potential lethality of the virus is perceived by younger individuals and what experts said about their learning of key strategic principles of actors in public communication. We show how the group of 15-34-year-olds is constructed through patterns of language use and how they learn about COVID-19. Furthermore, it can be shown that solidarity is a discourse topic during lockdown, but communicating solidarity is one of the biggest challenges for public communication actors. This is related to discourse positions: Who sends out information, who disseminates it, and who remains unheard.
URI: https://philippdreesen.de/onewebmedia/Dreesen_Krasselt_Results_COVIDisc_18022022.pdf
https://digitalcollection.zhaw.ch/handle/11475/24485
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Language Competence (ILC)
Published as part of the ZHAW project: Public COVID-19 pandemic discourses
Appears in collections:Publikationen Angewandte Linguistik

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