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dc.contributor.authorWhitehouse, Marlies-
dc.description.abstractThe global financial markets are influenced by rational and irrational factors. In their attempt to guide investors through the volatile and erratic markets and to forecast developments in various industries, financial analysts play a key role. Their opinions influence the share prices around the globe; their recommendations and assessments are wanted by investors, cited by the press, feared and pushed by the companies; andtheir texts serve as guidance in financial crisis, market turbulences, or as basis for fundallocation. Despite the huge influence of their recommendations that aim to persuadethe investors to trust in them, both the analysts as writers and the texts themselves are widely under-researched. Based on a context-annotated corpus of roughly 1500 financial analysts’ company reviews (in German, English, and Japanese), I investigate the cultural, organizational, and individualvariety of financial analysts’ text production. In my presentation, I focus on how and on when equity analysts use trust-seeking language in their recommendations for investors (part 1). Based on a qualitative Japanese, English andGerman sub-corpus (part 2), I use pragmatic text analysis (part 3) to explain what implications these persuasive language elements can have on the investors and on the financial markets (part 4). I conclude by discussing how insights from this research can contribute to a deeper scientific and professional awareness regarding financial analysts’writing and its trust-related aspects (pde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectFinancial literacyde_CH
dc.subjectFinancial communicationde_CH
dc.subject.ddc332: Finanzwirtschaftde_CH
dc.subject.ddc400: Sprache und Linguistikde_CH
dc.titleTrust-seeking language : persuasion practices in financial communicationde_CH
dc.typeKonferenz: Sonstigesde_CH
zhaw.departementAngewandte Linguistikde_CH
zhaw.organisationalunitInstitute of Language Competence (ILC)de_CH
zhaw.conference.details11th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Columbus, Ohio, 15-17 September 2021de_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
Appears in collections:Publikationen Angewandte Linguistik

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