Publication type: Conference other
Type of review: Peer review (abstract)
Title: Trust-seeking language : persuasion practices in financial communication
Authors: Whitehouse, Marlies
et. al: No
Conference details: 11th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Columbus, Ohio, 15-17 September 2021
Issue Date: 17-Sep-2021
Language: English
Subjects: Financial literacy; Transdisciplinarity; Argumentation; Financial communication
Subject (DDC): 332: Financial economics
400: Language, linguistics
Abstract: The global financial markets are influenced by rational and irrational factors. In their attempt to guide investors through the volatile and erratic markets and to forecast developments in various industries, financial analysts play a key role. Their opinions influence the share prices around the globe; their recommendations and assessments are wanted by investors, cited by the press, feared and pushed by the companies; andtheir texts serve as guidance in financial crisis, market turbulences, or as basis for fundallocation. Despite the huge influence of their recommendations that aim to persuadethe investors to trust in them, both the analysts as writers and the texts themselves are widely under-researched. Based on a context-annotated corpus of roughly 1500 financial analysts’ company reviews (in German, English, and Japanese), I investigate the cultural, organizational, and individualvariety of financial analysts’ text production. In my presentation, I focus on how and on when equity analysts use trust-seeking language in their recommendations for investors (part 1). Based on a qualitative Japanese, English andGerman sub-corpus (part 2), I use pragmatic text analysis (part 3) to explain what implications these persuasive language elements can have on the investors and on the financial markets (part 4). I conclude by discussing how insights from this research can contribute to a deeper scientific and professional awareness regarding financial analysts’writing and its trust-related aspects (p
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Language Competence (ILC)
Appears in collections:Publikationen Angewandte Linguistik

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