Publikationstyp: Konferenz: Sonstiges
Art der Begutachtung: Peer review (Abstract)
Titel: Trust-seeking language : persuasion practices in financial communication
Autor/-in: Whitehouse, Marlies
et. al: No
Angaben zur Konferenz: 11th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Columbus, Ohio, 15-17 September 2021
Erscheinungsdatum: 17-Sep-2021
Sprache: Englisch
Schlagwörter: Financial literacy; Transdisciplinarity; Argumentation; Financial communication
Fachgebiet (DDC): 332: Finanzwirtschaft
400: Sprache und Linguistik
Zusammenfassung: The global financial markets are influenced by rational and irrational factors. In their attempt to guide investors through the volatile and erratic markets and to forecast developments in various industries, financial analysts play a key role. Their opinions influence the share prices around the globe; their recommendations and assessments are wanted by investors, cited by the press, feared and pushed by the companies; andtheir texts serve as guidance in financial crisis, market turbulences, or as basis for fundallocation. Despite the huge influence of their recommendations that aim to persuadethe investors to trust in them, both the analysts as writers and the texts themselves are widely under-researched. Based on a context-annotated corpus of roughly 1500 financial analysts’ company reviews (in German, English, and Japanese), I investigate the cultural, organizational, and individualvariety of financial analysts’ text production. In my presentation, I focus on how and on when equity analysts use trust-seeking language in their recommendations for investors (part 1). Based on a qualitative Japanese, English andGerman sub-corpus (part 2), I use pragmatic text analysis (part 3) to explain what implications these persuasive language elements can have on the investors and on the financial markets (part 4). I conclude by discussing how insights from this research can contribute to a deeper scientific and professional awareness regarding financial analysts’writing and its trust-related aspects (p
URI: https://digitalcollection.zhaw.ch/handle/11475/24423
Volltext Version: Publizierte Version
Lizenz (gemäss Verlagsvertrag): Lizenz gemäss Verlagsvertrag
Departement: Angewandte Linguistik
Organisationseinheit: Institute of Language Competence (ILC)
Enthalten in den Sammlungen:Publikationen Angewandte Linguistik

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