Publication type: Conference paper
Type of review: No review
Title: How do emerging market multinational enterprises use cross-border acquisitions to implement springboard internationalization
Authors: Wu, Juan
Wang, Daojuan
Morschett, Dirk
et. al: No
Conference details: GSOM Emerging Markets Conference 2021, online, 4-12 October 2021
Issue Date: 2021
Language: English
Subjects: Cross-border acquisition; Strategic intent; Internationalization; Springboard; Strategic asset; CMNEs
Subject (DDC): 658: General Management
Abstract: Aiming to advance the springboard view and to contextualize it from diverse perspectives, this study investigates cross-border strategic asset acquisitions by ten Chinese multinational enterprises (CMNEs). We reveal that springboard CMNEs) set strategic intents (global leadership) early in their development towards internationalization and persistently pursue them through cross-border asset acquisitions. We extend the current strategy typology of emerging market multinationals and assign specific ownership advantages and disadvantages to all strategy types. The study reveals four springboard trajectories which represent path-breaking strategy changes running from four initial strategies to three new ones. Further light is shed on the critical role of acquired strategic assets through the analysis of post-acquisition asset orchestration. The study contributes to the research on emerging market multinational enterprises in general and in particular to a better understanding of their internationalization behaviour and rapid development, thereby helping Western companies interpret CMNEs enterprises’ springboard internationalization activities more accurately.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Appears in collections:Publikationen School of Management and Law

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