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Publication type: Working paper – expertise – study
Title: Strategie im Kontext von Digitalisierung : ein Leitfaden für die Integration von Digitalisierung in das Strategische Management
Authors: Pichel, Kerstin
Stadler, Michael
et. al: No
DOI: 10.21256/zhaw-2416
Issue Date: Sep-2021
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language: German
Subjects: Strategisches Management; Digitalisierung
Subject (DDC): 658.401: Corporate development
Abstract: Digitalization has become a megatrend that any strategy needs to take in to account and deal with in great detail. In particular, managers must address the question of how digitalization can be used to seize opportunities and mini-mize risks. This is a guide for the integration of digitalization in strategic management. It is structured along a classic strategy process consisting of three phases: analysis, formulation , and implementation. For each phase, proven strategic management tools are presented and examined from the angle of digitalization. In this context, the concept of business eco systems is gaining in importance, especially in analysing an industry. As digitalization advances, it is becoming increasingly apparent that fixed industry boundaries are breaking down. In a business eco system, both cross-industry and cross-company data and information flows are used in providing customer-oriented products and services. In the context of increasing digitalization, it is important to remember that the purchasing process can often be influenced quickly and easily by several people at various points. Business eco systems also influence the mission and vision of an organization. Informulating their future performance mandate, companies increasingly interact with other organizations. The extent to which they focus on this interaction influences the strategic direction of their new market structures. In addition, «product leadership» and «efficiency optimization» through digitalization have proven themselves to be useful impact directions. Both a strong individualization of services and customer-oriented pricing structures are becoming more important as strategic elements because digitized processes are making them comparatively cost-effective and easier to implement. And, of course, data enhancement as a new service is dominating the interplay of strategy elements. In deploying a strategy, one thing remains constant, even in the age of digitalization: The successful implementation of a strategy requires the attention of all employees, starting with top management. Through acting as rolemodels and engaging in transparent communication, leaders can make a significant contribution to ensuring that strategies are effective and thus contribute to the sustain able success of an organization. The objective and the key results are instruments that are directly applicable for this purpose.
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute for Organizational Viability (IOV)
Appears in collections:General Management

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