Publication type: Conference paper
Type of review: No review
Title: Strategility : the need for agile strategy processes
Authors: Pichel, Kerstin
Müller, Andrea
et. al: No
DOI: 10.13140/RG.2.2.24640.48648
Conference details: EURAM 2019 : Exploring the Future of Management, Lisbon (Portugal), 26-28 June 2019
Issue Date: 2019
ISBN: 978-2-9602195-1-7
ISSN: 2466-7498
Language: English
Subjects: Agility; Iterative; Strategic practice; Strategic process
Subject (DDC): 658.401: Corporate development
658.406: Innovation management, change management
Abstract: Current discussion focuses mainly on the agility of management processes, with practice and research also examining agility in strategic and leadership processes. Companies are gaining initial experience with agile strategic processes and identifying questions for practical application and research. Strategic planning is regarded as an inevitable process for strategy development in theory and practice (Carpenter and Sander, 2014; Grant and Nippa, 2006). In this paper, we describe the iterative procedure for the development of an agile strategy based on a case study, derive insights into benefits and challenges, and offer initial design tips for agile strategy processes based on practical experience and an interview with a specialist.
URI: https://digitalcollection.zhaw.ch/handle/11475/23183
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute for Organizational Viability (IOV)
Appears in collections:Publikationen School of Management and Law

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