Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-23037
Publication type: Book part
Type of review: Peer review (publication)
Title: Exploring and analyzing linguistic environments
Authors: Dreesen, Philipp
Krasselt, Julia
et. al: No
DOI: 10.1515/9781501508059-021
10.21256/zhaw-23037
Published in: Handbook of Management Communication
Editors of the parent work: Cooren, François
Stücheli-Herlach, Peter
Page(s): 389
Pages to: 408
Issue Date: 2021
Series: Handbooks of Applied Linguistics
Series volume: 16
Publisher / Ed. Institution: De Gruyter
Publisher / Ed. Institution: Berlin
ISBN: 978-1-5015-0805-9
978-1-5015-1655-9
Language: English
Subjects: Discourse linguistics; Corpus linguistics; Transdisciplinarity; Simulation; Patterns of language use
Subject (DDC): 401.4: Terminology, discourse analysis, pragmatics
Abstract: This chapter introduces a discursive perspective on the communicative environment of organizations and demonstrates how applied discourse linguistics and management partners can jointly explore discourses in order to improve how stakeholders can be addressed. The approach is illustrated by a case study on the communication management of energy discourses in Switzerland. Even if there are only a few transdisciplinary approaches to discourse analysis, it is shown how applied linguistics could offer its data-driven perspective to change the digital practices of management communication. After presenting key theoretical assumptions, the first part of this chapter deals with the practitioners’ tasks from a transdisciplinary perspective. As for the second part, it shows how to cope with them by using applied discourse linguistics, which is shown in the conclusion as a way to change the practice of management communication.
URI: https://digitalcollection.zhaw.ch/handle/11475/23037
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Restricted until: 2022-08-23
Departement: Applied Linguistics
Organisational Unit: Institute of Language Competence (ILC)
Appears in collections:Publikationen Angewandte Linguistik

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