Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-22593| Publication type: | Working paper – expertise – study |
| Title: | Swiss MarTech Studie 2021 |
| Authors: | Hüttermann, Marcel Rüeger, Brian Merdzanovic, Adis Wyss, Saskia Bulatovic, Andjela Strässner, Anna-Maria Suvada, Adrienne |
| et. al: | No |
| DOI: | 10.21256/zhaw-22593 |
| Extent: | 57 |
| Issue Date: | 2021 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| Publisher / Ed. Institution: | Winterthur |
| Language: | German |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/22593 |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2021_Huettermann-etal_Swiss-Martech-Studie.pdf | 3.2 MB | Adobe PDF |  View/Open |
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Hüttermann, M., Rüeger, B., Merdzanovic, A., Wyss, S., Bulatovic, A., Strässner, A.-M., & Suvada, A. (2021). Swiss MarTech Studie 2021. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-22593
Hüttermann, M. et al. (2021) Swiss MarTech Studie 2021. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://doi.org/10.21256/zhaw-22593.
M. Hüttermann et al., “Swiss MarTech Studie 2021,” ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Winterthur, 2021. doi: 10.21256/zhaw-22593.
HÜTTERMANN, Marcel, Brian RÜEGER, Adis MERDZANOVIC, Saskia WYSS, Andjela BULATOVIC, Anna-Maria STRÄSSNER und Adrienne SUVADA, 2021. Swiss MarTech Studie 2021. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Hüttermann, Marcel, Brian Rüeger, Adis Merdzanovic, Saskia Wyss, Andjela Bulatovic, Anna-Maria Strässner, and Adrienne Suvada. 2021. “Swiss MarTech Studie 2021.” Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-22593.
Hüttermann, Marcel, et al. Swiss MarTech Studie 2021. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2021, https://doi.org/10.21256/zhaw-22593.
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