1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
Full metadata record
DC FieldValueLanguage
dc.contributor.authorSeiler, Roger-
dc.contributor.authorKeller, Thomas-
dc.date.accessioned2021-05-27T09:46:19Z-
dc.date.available2021-05-27T09:46:19Z-
dc.date.issued2021-
dc.identifier.isbn978-989-8704-26-9de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/22534-
dc.description.abstractTechnologies around augmented and virtual reality are advancing, and adoption is gaining momentum because of falling hardware costs. This paper provides insights into the use of online interactive 3D product representations as opposed to static pictures. An online experiment is conducted to examine effects on trust, intention to use, perceived usefulness, and perceived ease of use. A treatment group is exposed to a 3D interactive representation whereas the control group is presented with static pictures. The findings of this research observe higher levels of trust, perceived usefulness, perceived ease of use, and intention to use. These aspects tend to positively affect desired consumer behavior and are thus relevant for e-shopping vendors. The use of interactive 3D representation in e-commerce is beneficial, and thus, e-commerce vendors seeking to build trust and profit from the positive effect this may have on purchase intention are advised to use interactive 3D product representations online and strongly consider WebVR technology to implement such representations.de_CH
dc.language.isoende_CH
dc.publisherIADISde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectTAMde_CH
dc.subjectTrustde_CH
dc.subjectVirtual realityde_CH
dc.subjectWebVRde_CH
dc.subject.ddc006: Spezielle Computerverfahrende_CH
dc.titleWebVR vs. pictures of products in e-commerce : effects on trust, perceived ease of use, perceived usefulness, and intention to usede_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Wirtschaftsinformatik (IWI)de_CH
zhaw.conference.details19th International Conference e-Society (ES), virtual, 3-5 March 2021de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end200de_CH
zhaw.pages.start193de_CH
zhaw.parentwork.editorKommers, Piet-
zhaw.parentwork.editorIsaías, Pedro-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewNot specifiedde_CH
zhaw.title.proceedingsProceedings of the 19th International Conference e-Society 2021de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.
Show simple item record
Seiler, R., & Keller, T. (2021). WebVR vs. pictures of products in e-commerce : effects on trust, perceived ease of use, perceived usefulness, and intention to use [Conference paper]. In P. Kommers & P. Isaías (Eds.), Proceedings of the 19th International Conference e-Society 2021 (pp. 193–200). IADIS.
Seiler, R. and Keller, T. (2021) ‘WebVR vs. pictures of products in e-commerce : effects on trust, perceived ease of use, perceived usefulness, and intention to use’, in P. Kommers and P. Isaías (eds) Proceedings of the 19th International Conference e-Society 2021. IADIS, pp. 193–200.
R. Seiler and T. Keller, “WebVR vs. pictures of products in e-commerce : effects on trust, perceived ease of use, perceived usefulness, and intention to use,” in Proceedings of the 19th International Conference e-Society 2021, 2021, pp. 193–200.
SEILER, Roger und Thomas KELLER, 2021. WebVR vs. pictures of products in e-commerce : effects on trust, perceived ease of use, perceived usefulness, and intention to use. In: Piet KOMMERS und Pedro ISAÍAS (Hrsg.), Proceedings of the 19th International Conference e-Society 2021. Conference paper. IADIS. 2021. S. 193–200. ISBN 978-989-8704-26-9
Seiler, Roger, and Thomas Keller. 2021. “WebVR vs. Pictures of Products in E-Commerce : Effects on Trust, Perceived Ease of Use, Perceived Usefulness, and Intention to Use.” Conference paper. In Proceedings of the 19th International Conference E-Society 2021, edited by Piet Kommers and Pedro Isaías, 193–200. IADIS.
Seiler, Roger, and Thomas Keller. “WebVR vs. Pictures of Products in E-Commerce : Effects on Trust, Perceived Ease of Use, Perceived Usefulness, and Intention to Use.” Proceedings of the 19th International Conference E-Society 2021, edited by Piet Kommers and Pedro Isaías, IADIS, 2021, pp. 193–200.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.