Publication type: Conference paper
Type of review: Not specified
Title: WebVR vs. pictures of products in e-commerce : effects on trust, perceived ease of use, perceived usefulness, and intention to use
Authors: Seiler, Roger
Keller, Thomas
et. al: No
Proceedings: Proceedings of the 19th International Conference e-Society 2021
Editors of the parent work: Kommers, Piet
IsaĆ­as, Pedro
Page(s): 193
Pages to: 200
Conference details: 19th International Conference e-Society (ES), virtual, 3-5 March 2021
Issue Date: 2021
Publisher / Ed. Institution: IADIS
ISBN: 978-989-8704-26-9
Language: English
Subjects: TAM; Trust; Virtual reality; WebVR
Subject (DDC): 006: Special computer methods
Abstract: Technologies around augmented and virtual reality are advancing, and adoption is gaining momentum because of falling hardware costs. This paper provides insights into the use of online interactive 3D product representations as opposed to static pictures. An online experiment is conducted to examine effects on trust, intention to use, perceived usefulness, and perceived ease of use. A treatment group is exposed to a 3D interactive representation whereas the control group is presented with static pictures. The findings of this research observe higher levels of trust, perceived usefulness, perceived ease of use, and intention to use. These aspects tend to positively affect desired consumer behavior and are thus relevant for e-shopping vendors. The use of interactive 3D representation in e-commerce is beneficial, and thus, e-commerce vendors seeking to build trust and profit from the positive effect this may have on purchase intention are advised to use interactive 3D product representations online and strongly consider WebVR technology to implement such representations.
URI: https://digitalcollection.zhaw.ch/handle/11475/22534
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Business Information Technology (IWI)
Appears in collections:Publikationen School of Management and Law

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