Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-22529
Publication type: Conference paper
Type of review: Peer review (publication)
Title: Harnessing a hidden power : international corporate communications, translators and translatorial agency
Authors: Massey, Gary
Wieder, Regine
et. al: No
DOI: 10.21256/zhaw-22529
Conference details: 14th GEM&L International Workshop on Management & Language, Strasbourg (online), 10-12 May 2021
Issue Date: 11-May-2021
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Language: English
Subjects: Organization studies; Translation studies; Professional translators; International corporate communications; Communicative constituency of organizations (CCO); Organizational communication; Translatorial agency; Agentic translation; Strategic communication management; Translation; Paraprofessional translators
Subject (DDC): 418.02: Translating and interpreting
658.45: Corporate communications
Abstract: Organizations that operate internationally are challenged to manage communication strategically across different cultures and languages. Key competences that help develop and transmit strategic corporate messages aligned with senders’ intentions and receivers’ cultural embeddedness are not systematically utilized. Translators traditionally possess many of these, but the current mechanistic view of communication management and translation service provision place translators too far downstream in the communication design and production chain.. Recent research from Organization Studies and Translation Studies indicates that translators can be a valuable asset, but they are insufficiently integrated in planning and design. In particular, professional translators’ agency is constrained by self-concept issues and linear, top-down corporate communciation and translation service provision models that inhibit their much-needed iterative, interactive involvement in developing and conveying identities and strategic messages within and for the organizations using theirn services.
Further description: Reviewed and adapted presentation of revised paper submitted for cancelled 2020 GEM&L Conference (https://digitalcollection.zhaw.ch/handle/11475/20413).
URI: https://digitalcollection.zhaw.ch/handle/11475/22529
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Translation and Interpreting (IUED)
Appears in collections:Publikationen Angewandte Linguistik

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