Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-22445
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dc.contributor.authorSalonen, Anna-
dc.contributor.authorZimmer, Marcus-
dc.contributor.authorKeränen, Joona-
dc.date.accessioned2021-05-07T13:26:59Z-
dc.date.available2021-05-07T13:26:59Z-
dc.date.issued2021-
dc.identifier.issn0144-3577de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/22445-
dc.description.abstractPurpose The purpose of this study is to explain how the application of fuzzy-set qualitative comparative analysis (fsQCA) and experiments can advance theory development in the field of servitization by generating better causal explanations. Design/methodology/approach FsQCA and experiments are established research methods that are suited for developing causal explanations but are rarely utilized by servitization scholars. To support their application, we explain how fsQCA and experiments represent distinct ways of developing causal explanations, provide guidelines for their practical application and highlight potential application areas for a future research agenda in the servitization domain. Findings FsQCA enables specification of cause–effects relationships that result in equifinal paths to an intended outcome. Experiments have the highest explanatory power and enable the drawing of direct causal conclusions through reliance on an interventionist logic. Together, these methods provide complementary ways of developing and testing theory when the research objective is to understand the causal pathways that lead to observed outcomes. Practical implications Applications of fsQCA help to explain to managers why there are numerous causal routes to attaining an intended outcome from servitization. Experiments support managerial decision-making by providing definitive “yes/no” answers to key managerial questions that address clearly specified cause–effect relationships. Originality/value The main contribution of this study is to help advance theory development in servitization by encouraging greater methodological plurality in a field that relies primarily on the qualitative case study methodology.de_CH
dc.language.isoende_CH
dc.publisherEmeraldde_CH
dc.relation.ispartofInternational Journal of Operations & Production Managementde_CH
dc.rightshttp://creativecommons.org/licenses/by/4.0/de_CH
dc.subjectCausal explanationde_CH
dc.subjectExperimentde_CH
dc.subjectFsQCAde_CH
dc.subjectServitizationde_CH
dc.subject.ddc658.5: Produktionssteuerungde_CH
dc.titleTheory development in servitization through the application of fsQCA and experimentsde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
dc.identifier.doi10.1108/IJOPM-08-2020-0537de_CH
dc.identifier.doi10.21256/zhaw-22445-
zhaw.funding.euNode_CH
zhaw.issue5de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end769de_CH
zhaw.pages.start746de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume41de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedW: Spitzenpublikationde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

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