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Publikationstyp: Beitrag in wissenschaftlicher Zeitschrift
Art der Begutachtung: Peer review (Publikation)
Titel: Theory development in servitization through the application of fsQCA and experiments
Autor/-in: Salonen, Anna
Zimmer, Marcus
Keränen, Joona
et. al: No
DOI: 10.1108/IJOPM-08-2020-0537
10.21256/zhaw-22445
Erschienen in: International Journal of Operations & Production Management
Band(Heft): 41
Heft: 5
Seite(n): 746
Seiten bis: 769
Erscheinungsdatum: 2021
Verlag / Hrsg. Institution: Emerald
ISSN: 0144-3577
Sprache: Englisch
Schlagwörter: Causal explanation; Experiment; FsQCA; Servitization
Fachgebiet (DDC): 658.5: Produktionssteuerung
Zusammenfassung: Purpose The purpose of this study is to explain how the application of fuzzy-set qualitative comparative analysis (fsQCA) and experiments can advance theory development in the field of servitization by generating better causal explanations. Design/methodology/approach FsQCA and experiments are established research methods that are suited for developing causal explanations but are rarely utilized by servitization scholars. To support their application, we explain how fsQCA and experiments represent distinct ways of developing causal explanations, provide guidelines for their practical application and highlight potential application areas for a future research agenda in the servitization domain. Findings FsQCA enables specification of cause–effects relationships that result in equifinal paths to an intended outcome. Experiments have the highest explanatory power and enable the drawing of direct causal conclusions through reliance on an interventionist logic. Together, these methods provide complementary ways of developing and testing theory when the research objective is to understand the causal pathways that lead to observed outcomes. Practical implications Applications of fsQCA help to explain to managers why there are numerous causal routes to attaining an intended outcome from servitization. Experiments support managerial decision-making by providing definitive “yes/no” answers to key managerial questions that address clearly specified cause–effect relationships. Originality/value The main contribution of this study is to help advance theory development in servitization by encouraging greater methodological plurality in a field that relies primarily on the qualitative case study methodology.
URI: https://digitalcollection.zhaw.ch/handle/11475/22445
Volltext Version: Publizierte Version
Lizenz (gemäss Verlagsvertrag): CC BY 4.0: Namensnennung 4.0 International
Departement: School of Management and Law
Organisationseinheit: Institut für Marketing Management (IMM)
Enthalten in den Sammlungen:Publikationen School of Management and Law

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