Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-22394
Publication type: Book
Type of review: No review
Title: Masterpieces of Swiss entrepreneurship : Swiss SMEs competing in global markets
Authors: Jeannet, Jean-Pierre
Volery, Thierry
Bergmann, Heiko
Amstutz, Cornelia
et. al: No
DOI: 10.1007/978-3-030-65287-6
10.21256/zhaw-22394
Extent: 561
Issue Date: 2021
Edition: 1. Auflage
Publisher / Ed. Institution: Springer
Publisher / Ed. Institution: Cham
ISBN: 978-3-030-65286-9
978-3-030-65287-6
Language: English
Subjects: B2B market leader in Switzerland; Competitiveness of Swiss SME; SME export strategy; Management field research; Stakeholder management; Cost competitiveness; Quality engineering
Subject (DDC): 338: Production
658: General Management
Abstract: This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. ‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. “Masterpieces of Swiss Entrepreneurship” provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive.
URI: https://digitalcollection.zhaw.ch/handle/11475/22394
Fulltext version: Published version
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: School of Management and Law
Organisational Unit: Institute of Innovation and Entrepreneurship (IIE)
Appears in collections:Publikationen School of Management and Law

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