Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-22263
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dc.contributor.authorGamma, Karoline-
dc.contributor.authorMai, Robert-
dc.contributor.authorCometta, Claudio-
dc.contributor.authorLoock, Moritz-
dc.date.accessioned2021-04-15T13:52:44Z-
dc.date.available2021-04-15T13:52:44Z-
dc.date.issued2021-
dc.identifier.issn2214-6296de_CH
dc.identifier.issn2214-6326de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/22263-
dc.description.abstractIt is challenging to engage customers in demand response programs, which require significant interventions in customers’ normal energy consumption patterns. Moreover, little is known about how customers can be motivated to adopt innovations that promote collective benefits. This research investigates the effectiveness of the two most basic elements of incentive-based policies — reward and punishment — with regard to customer participation in the sustainable energy domain. We counter the prevailing assumptions in innovation and technology research that favor the use of reward rather than punishment to engage customers. Based on a series of experimental studies, we find mixed evidence. It appears that punishment is at least as effective as reward in engaging customers in sustainable technology innovations. Even more importantly, both reward and punishment are shown to overcome concerns relating to technology. Moderated mediation reveals that economic incentives and disincentives ameliorate critical obstacles because customers more strongly favor their own personal benefit over the collective benefit and are more willing for ‘self-serving’ reasons to adopt technology that contributes to collective benefits. The findings of this research thus have novel practical and theoretical implications for energy innovation involving customers.de_CH
dc.language.isoende_CH
dc.publisherElsevierde_CH
dc.relation.ispartofEnergy Research & Social Sciencede_CH
dc.rightshttps://creativecommons.org/licenses/by/4.0/de_CH
dc.subjectCustomer behaviorde_CH
dc.subjectDemand responsede_CH
dc.subjectIncentives and disincentivesde_CH
dc.subject.ddc150: Psychologiede_CH
dc.subject.ddc333.79: Energiede_CH
dc.titleEngaging customers in demand response programs : the role of reward and punishment in customer adoption in Switzerlandde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Innovation und Entrepreneurship (IIE)de_CH
dc.identifier.doi10.1016/j.erss.2021.101927de_CH
dc.identifier.doi10.21256/zhaw-22263-
zhaw.funding.euNode_CH
zhaw.issue101927de_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume74de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

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Gamma, K., Mai, R., Cometta, C., & Loock, M. (2021). Engaging customers in demand response programs : the role of reward and punishment in customer adoption in Switzerland. Energy Research & Social Science, 74(101927). https://doi.org/10.1016/j.erss.2021.101927
Gamma, K. et al. (2021) ‘Engaging customers in demand response programs : the role of reward and punishment in customer adoption in Switzerland’, Energy Research & Social Science, 74(101927). Available at: https://doi.org/10.1016/j.erss.2021.101927.
K. Gamma, R. Mai, C. Cometta, and M. Loock, “Engaging customers in demand response programs : the role of reward and punishment in customer adoption in Switzerland,” Energy Research & Social Science, vol. 74, no. 101927, 2021, doi: 10.1016/j.erss.2021.101927.
GAMMA, Karoline, Robert MAI, Claudio COMETTA und Moritz LOOCK, 2021. Engaging customers in demand response programs : the role of reward and punishment in customer adoption in Switzerland. Energy Research & Social Science. 2021. Bd. 74, Nr. 101927. DOI 10.1016/j.erss.2021.101927
Gamma, Karoline, Robert Mai, Claudio Cometta, and Moritz Loock. 2021. “Engaging Customers in Demand Response Programs : The Role of Reward and Punishment in Customer Adoption in Switzerland.” Energy Research & Social Science 74 (101927). https://doi.org/10.1016/j.erss.2021.101927.
Gamma, Karoline, et al. “Engaging Customers in Demand Response Programs : The Role of Reward and Punishment in Customer Adoption in Switzerland.” Energy Research & Social Science, vol. 74, no. 101927, 2021, https://doi.org/10.1016/j.erss.2021.101927.


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