How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity

Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan

Publication type:	Conference other
Type of review:	Peer review (abstract)
Title:	How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity
Authors:	Reimann, Olivier Thomas, Oliver Kucza, Gunther Schuppisser, Stefan
et. al:	No
Conference details:	20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020
Issue Date:	2020
Language:	English
Subject (DDC):	306.48: Free time and tourism 658.8: Marketing management
URI:	https://digitalcollection.zhaw.ch/handle/11475/21480
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Appears in collections:	Publikationen School of Management and Law

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Reimann, O., Thomas, O., Kucza, G., & Schuppisser, S. (2020). How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity. 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.

Reimann, O. et al. (2020) ‘How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity’, in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.

O. Reimann, O. Thomas, G. Kucza, and S. Schuppisser, “How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity,” in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020, 2020.

REIMANN, Olivier, Oliver THOMAS, Gunther KUCZA und Stefan SCHUPPISSER, 2020. How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity. In: 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020. Conference presentation. 2020

Reimann, Olivier, Oliver Thomas, Gunther Kucza, and Stefan Schuppisser. 2020. “How Sport Sponsorships Affect Motivation for Sport Consumption : The Role of Perceived Brand Sincerity.” Conference presentation. In 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.

Reimann, Olivier, et al. “How Sport Sponsorships Affect Motivation for Sport Consumption : The Role of Perceived Brand Sincerity.” 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020, 2020.