|Publication type:||Conference paper|
|Type of review:||Peer review (abstract)|
|Title:||Fostering intralingual diversity : about the benefits of being fluent in the language of numbers|
|Proceedings:||THE ASLA SYMPOSIUM 2020 : Book of Abstracts|
|Conference details:||The ASLA Symposium 2020, Gothenburg, Sweden, 23-24 April 2020|
|Publisher / Ed. Institution:||Swedish Association of Applied Linguistics (ASLA)|
|Subject (DDC):||418: Standard language usage|
|Abstract:||The mere question as to what cash flow, bonds, or shares are, often causes embarrassment in people. Not understanding the “language of numbers” (Whitehouse, 2018) is one of the reasons why individuals cannot or do not set up investment plans for their current and future wealth. Unfortunately, an insufficiently financed pension, for example, can lead to dependency on social welfare and the financial resources of society-at-large. As a review of the state-of-the-art research reveals, there are no contextual studies, informed by both theoretical and practical knowledge, that provide in-depth analyses of language mediation between the financial community and society-at-large as the addressee of financial text products. This is the gap that my research on communication in the financial sector aims to close. In my presentation, I first define two key concepts of the language of numbers: financial literacy, and context awareness (part 1). Based on a large text corpus, contextualized with ethnographic data collected since 1990, surveys, and interviews (part 2), I then use pragmatic text analysis (part 3) to explain how this lack of language mediation affects individuals and what the social costs can be (part 4). I conclude by showing measures that can improve the communicative potential of financial text products. The measures help empower society-at-large when it comes to participating in financial communication in the interest of social welfare. Such participation both requires and promotes the ability of society as a whole to speak, besides everyday language, the language of numbers (part 5)|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Appears in collections:||Publikationen Angewandte Linguistik|
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