|Publication type:||Conference paper|
|Type of review:||Peer review (publication)|
|Title:||The role of organizational culture for creating understanding and trust through internal crisis communication|
|Proceedings:||Proceedings of the International Crisis and Risk Communication Conference|
|Conference details:||International Crisis and Risk Communication Conference, Orlando, USA, 9-11 March 2020|
|Publisher / Ed. Institution:||Nicholson School of Communication and Media|
|Subjects:||Internal crisis communication; Multinational company; Strategic crisis communication|
|Subject (DDC):||658.4: Executive Management|
|Abstract:||Understanding and trust are major goals of the internal communication in general. In a crisis situation with its inherent uncertainty and lack of time their importance is elevated to a new level. The crisis communication theory lacks a cultural contextualization and a long-standing tradition for including the influence of organizational culture. The purpose of this study is to enhance the understanding of corporate culture as a key factor for internal crisis communication and its effectiveness. It investigates how the visible and less visible levels of culture manifest themselves in the internal crisis communication practice and identifies organizational culture patterns that support or impede understanding and trust.|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Appears in collections:||Publikationen School of Management and Law|
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