Publication type: Book part
Type of review: Editorial review
Title: Strategische Kommunikation an der Unternehmensidentität ausrichten
Authors: Niederhäuser, Markus
Rosenberger Staub, Nicole
et. al: No
Published in: Anwendungsgebiete und Grundlagen von Strategischer Kommunikation
Editors of the parent work: Holenweger, Michael
Pages: 319
Pages to: 330
Issue Date: 2020
Publisher / Ed. Institution: Nomos
Publisher / Ed. Institution: Baden-Baden
ISBN: 978-3-8487-6372-6
Language: German
Subjects: Unternehmenskommuniktion; Corporate Communication; Unternehmensidentität; Reputation; Kommunikationsmanagement
Subject (DDC): 658.4: Executive Management
URI: https://digitalcollection.zhaw.ch/handle/11475/20429
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in Collections:Publikationen Angewandte Linguistik

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