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  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorStallone, Valerio-
dc.date.accessioned2020-05-25T08:56:44Z-
dc.date.available2020-05-25T08:56:44Z-
dc.date.issued2019-
dc.identifier.isbn978-989-8533-94-4de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/20051-
dc.description.abstractThis paper presents a systematic review of the literature of 29 research articles, which used a visualization of the digital advertising ecosystem with a focus on online real-time advertising. This review aims to address a gap in the literature by identifying a standardization of digital advertising ecosystem visualization and explanation. Achieving this aim will bring together fragmented literature to serve as a foundation for research into digital advertising ecosystems and other related research. There are discrepancies, which imply different understandings of how the advertising ecosystem elements work and communicate. This work should minimize the risk of wrong conclusions in literature as well as in practice. The author therefore recommends a visualization, future researchers should challenge.de_CH
dc.language.isoende_CH
dc.publisherIADIS Pressde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectDigital advertising ecosystemde_CH
dc.subjectDigital marketingde_CH
dc.subjectDisplay advertisingde_CH
dc.subjectProgrammatic advertisingde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleDo not hate the players : the digital advertising ecosystem and its actorsde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
dc.identifier.doi10.33965/icwi2019_201913C022de_CH
zhaw.conference.details18th International Conference on WWW/Internet 2019, Cagliari, Italy, 7-9 November 2019de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end166de_CH
zhaw.pages.start161de_CH
zhaw.parentwork.editorIsaías, Pedro-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsProceedings of the 18th International Conference on WWW/Internet 2019de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Stallone, V. (2019). Do not hate the players : the digital advertising ecosystem and its actors [Conference paper]. In P. Isaías (Ed.), Proceedings of the 18th International Conference on WWW/Internet 2019 (pp. 161–166). IADIS Press. https://doi.org/10.33965/icwi2019_201913C022
Stallone, V. (2019) ‘Do not hate the players : the digital advertising ecosystem and its actors’, in P. Isaías (ed.) Proceedings of the 18th International Conference on WWW/Internet 2019. IADIS Press, pp. 161–166. Available at: https://doi.org/10.33965/icwi2019_201913C022.
V. Stallone, “Do not hate the players : the digital advertising ecosystem and its actors,” in Proceedings of the 18th International Conference on WWW/Internet 2019, 2019, pp. 161–166. doi: 10.33965/icwi2019_201913C022.
STALLONE, Valerio, 2019. Do not hate the players : the digital advertising ecosystem and its actors. In: Pedro ISAÍAS (Hrsg.), Proceedings of the 18th International Conference on WWW/Internet 2019. Conference paper. IADIS Press. 2019. S. 161–166. ISBN 978-989-8533-94-4
Stallone, Valerio. 2019. “Do Not Hate the Players : The Digital Advertising Ecosystem and Its Actors.” Conference paper. In Proceedings of the 18th International Conference on WWW/Internet 2019, edited by Pedro Isaías, 161–66. IADIS Press. https://doi.org/10.33965/icwi2019_201913C022.
Stallone, Valerio. “Do Not Hate the Players : The Digital Advertising Ecosystem and Its Actors.” Proceedings of the 18th International Conference on WWW/Internet 2019, edited by Pedro Isaías, IADIS Press, 2019, pp. 161–66, https://doi.org/10.33965/icwi2019_201913C022.


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