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dc.contributor.authorStallone, Valerio-
dc.date.accessioned2020-05-25T08:54:16Z-
dc.date.available2020-05-25T08:54:16Z-
dc.date.issued2019-
dc.identifier.isbn978-989-8533-94-4de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/20049-
dc.description.abstractWeb users are turning to ad blockers to avoid ads because they perceive them as an invasion of privacy, as annoying or as slackening their internet browsing experience. There has been significant research into factors driving ad blocker adoption. In this paper, the author will highlight significance correlation between ad blocker usage and age. The author conducted an online survey and built two groups, ad blocker users and non-users. When checking for significant differences in the demographic data, the author has found significant difference in the age of ad blocker users.de_CH
dc.language.isoende_CH
dc.publisherIADIS Pressde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectDigital advertising ecosystemde_CH
dc.subjectDigital marketingde_CH
dc.subjectDisplay advertisingde_CH
dc.subjectProgrammatic advertisingde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleNo ad blockers for old men? : demographic evidence for ad blocker usage from Germanyde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
dc.identifier.doi10.33965/icwi2019_201913C023de_CH
zhaw.conference.details18th International Conference on WWW/Internet 2019, Cagliari, Italy, 7-9 November 2019de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end171de_CH
zhaw.pages.start167de_CH
zhaw.parentwork.editorIsaías, Pedro-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsProceedings of the 18th International Conference on WWW/Internet 2019de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

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