| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | No ad blockers for old men? : demographic evidence for ad blocker usage from Germany |
| Authors: | Stallone, Valerio |
| et. al: | No |
| DOI: | 10.33965/icwi2019_201913C023 |
| Proceedings: | Proceedings of the 18th International Conference on WWW/Internet 2019 |
| Editors of the parent work: | Isaías, Pedro |
| Page(s): | 167 |
| Pages to: | 171 |
| Conference details: | 18th International Conference on WWW/Internet 2019, Cagliari, Italy, 7-9 November 2019 |
| Issue Date: | 2019 |
| Publisher / Ed. Institution: | IADIS Press |
| ISBN: | 978-989-8533-94-4 |
| Language: | English |
| Subjects: | Digital advertising ecosystem; Digital marketing; Display advertising; Programmatic advertising |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Web users are turning to ad blockers to avoid ads because they perceive them as an invasion of privacy, as annoying or as slackening their internet browsing experience. There has been significant research into factors driving ad blocker adoption. In this paper, the author will highlight significance correlation between ad blocker usage and age. The author conducted an online survey and built two groups, ad blocker users and non-users. When checking for significant differences in the demographic data, the author has found significant difference in the age of ad blocker users. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/20049 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Stallone, V. (2019). No ad blockers for old men? : demographic evidence for ad blocker usage from Germany [Conference paper]. In P. Isaías (Ed.), Proceedings of the 18th International Conference on WWW/Internet 2019 (pp. 167–171). IADIS Press. https://doi.org/10.33965/icwi2019_201913C023
Stallone, V. (2019) ‘No ad blockers for old men? : demographic evidence for ad blocker usage from Germany’, in P. Isaías (ed.) Proceedings of the 18th International Conference on WWW/Internet 2019. IADIS Press, pp. 167–171. Available at: https://doi.org/10.33965/icwi2019_201913C023.
V. Stallone, “No ad blockers for old men? : demographic evidence for ad blocker usage from Germany,” in Proceedings of the 18th International Conference on WWW/Internet 2019, 2019, pp. 167–171. doi: 10.33965/icwi2019_201913C023.
STALLONE, Valerio, 2019. No ad blockers for old men? : demographic evidence for ad blocker usage from Germany. In: Pedro ISAÍAS (Hrsg.), Proceedings of the 18th International Conference on WWW/Internet 2019. Conference paper. IADIS Press. 2019. S. 167–171. ISBN 978-989-8533-94-4
Stallone, Valerio. 2019. “No Ad Blockers for Old Men? : Demographic Evidence for Ad Blocker Usage from Germany.” Conference paper. In Proceedings of the 18th International Conference on WWW/Internet 2019, edited by Pedro Isaías, 167–71. IADIS Press. https://doi.org/10.33965/icwi2019_201913C023.
Stallone, Valerio. “No Ad Blockers for Old Men? : Demographic Evidence for Ad Blocker Usage from Germany.” Proceedings of the 18th International Conference on WWW/Internet 2019, edited by Pedro Isaías, IADIS Press, 2019, pp. 167–71, https://doi.org/10.33965/icwi2019_201913C023.
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