Publication type: Conference paper
Type of review: Peer review (abstract)
Title: No ad blockers for old men? : demographic evidence for ad blocker usage from Germany
Authors: Stallone, Valerio
et. al: No
DOI: 10.33965/icwi2019_201913C023
Proceedings: Proceedings of the 18th International Conference on WWW/Internet 2019
Editors of the parent work: IsaĆ­as, Pedro
Page(s): 167
Pages to: 171
Conference details: 18th International Conference on WWW/Internet 2019, Cagliari, Italy, 7-9 November 2019
Issue Date: 2019
Publisher / Ed. Institution: IADIS Press
ISBN: 978-989-8533-94-4
Language: English
Subjects: Digital advertising ecosystem; Digital marketing; Display advertising; Programmatic advertising
Subject (DDC): 658.8: Marketing management
Abstract: Web users are turning to ad blockers to avoid ads because they perceive them as an invasion of privacy, as annoying or as slackening their internet browsing experience. There has been significant research into factors driving ad blocker adoption. In this paper, the author will highlight significance correlation between ad blocker usage and age. The author conducted an online survey and built two groups, ad blocker users and non-users. When checking for significant differences in the demographic data, the author has found significant difference in the age of ad blocker users.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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