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|Publication type:||Article in scientific journal|
|Type of review:||Peer review (publication)|
|Title:||Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior|
|Published in:||Energy Policy|
|Publisher / Ed. Institution:||Elsevier|
|Subjects:||Ecological incentive; Energy conservation; Loss aversion; Loss framing|
|Subject (DDC):||333.7: Land, natural recreational areas|
|Abstract:||This paper reports evidence from a field experiment investigating households’ electricity saving behavior. We motivated households’ efforts to save electricity via pro-environmental incentives that did not affect people’s monetary utility but targeted their environmental preferences. The results show that such pro-environmental incentives can be effective, especially when framed as potential losses to the environment. Our loss-framed pro-environmental incentive led households to save 5% on their monthly electricity consumption compared to a control group.|
|Fulltext version:||Accepted version|
|License (according to publishing contract):||CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International|
|Departement:||School of Management and Law|
|Organisational Unit:||Center for Energy and Environment (CEE) |
Institute of Marketing Management (IMM)
|Appears in collections:||Publikationen School of Management and Law|
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|2019_Ghesla-etal_Pro-Environmental-Incentives.pdf||Accepted Version||319.53 kB||Adobe PDF|
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Ghesla, C., Grieder, M., Schmitz, J., & Stadelmann, M. (2020). Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior. Energy Policy, 2020(137). https://doi.org/10.1016/j.enpol.2019.111131
Ghesla, C. et al. (2020) ‘Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior’, Energy Policy, 2020(137). Available at: https://doi.org/10.1016/j.enpol.2019.111131.
C. Ghesla, M. Grieder, J. Schmitz, and M. Stadelmann, “Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior,” Energy Policy, vol. 2020, no. 137, 2020, doi: 10.1016/j.enpol.2019.111131.
Ghesla, Claus, et al. “Pro-Environmental Incentives and Loss Aversion : A Field Experiment on Electricity Saving Behavior.” Energy Policy, vol. 2020, no. 137, 2020, https://doi.org/10.1016/j.enpol.2019.111131.
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