Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-19598
Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Nudging the poor and the rich : a field study on the distributional effects of green electricity defaults
Authors: Ghesla, Claus
Grieder, Manuel
Schubert, Renate
et. al: No
DOI: 10.1016/j.eneco.2019.104616
10.21256/zhaw-19598
Published in: Energy Economics
Volume(Issue): 2020
Issue: 86
Issue Date: 2020
Publisher / Ed. Institution: Elsevier
ISSN: 0140-9883
1873-6181
Language: English
Subjects: Choice default; Green electricity; Nudging; Public policy
Subject (DDC): 333.79: Energy
Abstract: Choice defaults are an increasingly popular public policy tool. Yet there is little knowledge of the distributional consequences of such nudges for different groups in society. We report results from an elicitation study in the residential electricity market in Switzerland in which we contrast consumers' actual contract choices under an existing default regime with the same consumers' active choices in a survey presenting the same choice-set without any default. We find that the default is successful at curbing greenhouse gas emissions, but it leads poorer households to pay more for their electricity consumption than they would want to, while leaving a significant willingness to pay for green electricity by richer households untapped.
URI: https://digitalcollection.zhaw.ch/handle/11475/19598
Fulltext version: Accepted version
License (according to publishing contract): CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International
Restricted until: 2022-03-01
Departement: School of Management and Law
Organisational Unit: Center for Energy and Environment (CEE)
Appears in collections:Publikationen School of Management and Law

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