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Publication type: Master thesis
Title: Influence of cultural factors on wearable technology acceptance in healthcare : an empirical study with Chinese and Swiss consumers
Authors: Meier, Dong Yang
Advisors / Reviewers: Liberatore, Florian
Barthelmess, Petra
DOI: 10.21256/zhaw-19354
Extent: 96
Issue Date: 2019
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language: English
Subject (DDC): 004: Computer science
362: Health and social services
Abstract: The market of healthcare wearables is compelling and expected to reach USD 14.4 billion by 2022 at a CAGR of 18.3%. The term “wearables” refers to “wearable technology or devices”, with computers incorporated into accessories and clothing worn on the body. Healthcare wearables can monitor real-time health vitals, diagnose diseases, and provide reminders for medicine or exercises. They are generally classified into consumer and medical-grade devices, but the distinction is increasingly blurred with advancing sensor technology. Global companies like Apple, Google, Fitbit, Xiaomi etc. developing wearables integrating medical technology aim to target consumers worldwide. The intention to accept these devices varies yet tremendously among people with diverse cultural backgrounds. In this study, certain patterns of influential factors associated with usage intention of healthcare wearables are investigated through comparing essential acceptance motives and usage barriers of Chinese and Swiss consumers. The different perceptions between both groups in view of varied national culture are examined. A conceptual model is established based on an existing framework of wearables acceptance, incorporating predictors adapted from theories of technology acceptance, health behavior, and privacy calculus. “China/Switzerland” distinguished by national culture acts as a moderator, which affect influence degree in the model. A web-based survey translated into Chinese and German is conducted in both countries respectively after modifications through pilot study. Finally, 110 valid Swiss and 201 Chinese respondents are included in data analysis.
License (according to publishing contract): CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International
Departement: School of Management and Law
Appears in collections:MSc Business Administration

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