Publikationstyp: Beitrag in wissenschaftlicher Zeitschrift
Art der Begutachtung: Keine Begutachtung
Titel: App launch for customer processes of a real estate company
Autor/-in: Rockel, Georg
Barth, Linard
et. al: No
DOI: 10.35940/ijitee.A4491.119119
Erschienen in: International Journal of Innovative Technology and Exploring Engineering
Band(Heft): 9
Heft: 1
Seiten: 607
Seiten bis: 616
Erscheinungsdatum: 2019
Verlag / Hrsg. Institution: International Journal of Innovative Technology and Exploring Engineering
ISSN: 2278-3075
Sprache: Englisch
Fachgebiet (DDC): 004: Informatik
658.8: Marketingmanagement
Zusammenfassung: A paperless office is not only environmentally friendly but also advantageous in many aspects. The digitalisation of documents and corresponding processes saves time, reduces mistakes and therefore realizes cost savings for companies. This time can be invested in better customer management. Real estate companies work with thousands of rented apartments and as many customers and thus have to maintain and manage a lot of customer related data. IT has already created manifold remedies with Enterprise-Resource-Planning (ERP) and Customer- Relationship-Management (CRM) systems and models, but there is still plenty of development potential to be exploited by integrating mobile solutions into the IT architecture. The main challenge thereby is not the programming of an app but the seamless integration into customer processes and the creation of customer acceptance and thus value. Therefore, it is investigated how mobile applications can better control customer processes and whether such an implementation is profitable. For this purpose, typical work and customer processes of real estate companies must be analysed, understood and transferred to appropriate mobile solutions. This paper examines the details which need to be considered in such projects.
URI: https://digitalcollection.zhaw.ch/handle/11475/18967
Volltext Version: Publizierte Version
Lizenz (gemäss Verlagsvertrag): Lizenz gemäss Verlagsvertrag
Departement: School of Management and Law
Organisationseinheit: Institut für Marketing Management (IMM)
Enthalten in den Sammlungen:Publikationen School of Management and Law

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