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  2. Angewandte Linguistik
  3. Publikationen
  4. Publikationen Angewandte Linguistik
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dc.contributor.authorRall, Hans-Martin-
dc.contributor.authorWeber, Wibke-
dc.contributor.authorReinhuber, Elke-
dc.contributor.authorHarzenmoser, Deborah-
dc.date.accessioned2019-12-19T10:33:17Z-
dc.date.available2019-12-19T10:33:17Z-
dc.date.issued2019-11-30-
dc.identifier.issn2288-9248de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/18952-
dc.description.abstractThis paper deals with a visual phenomenon that is becoming increasingly relevant: the multi-layeredness of images. With the advent of augmented reality, we can observe how our real environment and the screen are enhanced by additional layers so that the images turn into multi-images. By multi-layered images, we understand one or more additional layers that are implemented over the first image (real environment) or the first screen by using different techniques such as picture-in-picture features, animation and animated graphics, parallax effects, stylistic references, holograms, or second screen viewing with mobile devices and AR apps. However, little attention has been paid to this phenomenon in visual communication studies. This article is intended as a first step towards closing this gap. The theoretical backdrop for our investigation is the reality-virtuality-continuum defined by Milgram and Kishino and the studies and theoretical literature that deal with the image-text relationship. We present a heuristic model of image-image relationship that is based on the main categories of elaboration and extension. In two case studies, we analyzed the image-image relationship in non-fiction genres (documentary and journalism), and developed a preliminary taxonomy. The aim of this paper is to better understand the image-image relationship of multi-layered images in real and augmented environments.de_CH
dc.language.isoende_CH
dc.publisherChung-Ang Universityde_CH
dc.relation.ispartofTECHART : Journal of Arts and Imaging Sciencede_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectMulti-layered imagesde_CH
dc.subjectAnimationde_CH
dc.subjectAugmented realityde_CH
dc.subjectImage-image relationshipde_CH
dc.subject.ddc000: Allgemeines und Wissenschaftde_CH
dc.titleMulti-layered visual realities : the image-image relationshipde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Linguistikde_CH
zhaw.organisationalunitInstitut für Angewandte Medienwissenschaft (IAM)de_CH
dc.identifier.doi10.15323/techart.2019.11.6.4.16de_CH
zhaw.funding.euNode_CH
zhaw.issue4de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end27de_CH
zhaw.pages.start16de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume6de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
Appears in collections:Publikationen Angewandte Linguistik

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Rall, H.-M., Weber, W., Reinhuber, E., & Harzenmoser, D. (2019). Multi-layered visual realities : the image-image relationship. TECHART : Journal of Arts and Imaging Science, 6(4), 16–27. https://doi.org/10.15323/techart.2019.11.6.4.16
Rall, H.-M. et al. (2019) ‘Multi-layered visual realities : the image-image relationship’, TECHART : Journal of Arts and Imaging Science, 6(4), pp. 16–27. Available at: https://doi.org/10.15323/techart.2019.11.6.4.16.
H.-M. Rall, W. Weber, E. Reinhuber, and D. Harzenmoser, “Multi-layered visual realities : the image-image relationship,” TECHART : Journal of Arts and Imaging Science, vol. 6, no. 4, pp. 16–27, Nov. 2019, doi: 10.15323/techart.2019.11.6.4.16.
RALL, Hans-Martin, Wibke WEBER, Elke REINHUBER und Deborah HARZENMOSER, 2019. Multi-layered visual realities : the image-image relationship. TECHART : Journal of Arts and Imaging Science. 30 November 2019. Bd. 6, Nr. 4, S. 16–27. DOI 10.15323/techart.2019.11.6.4.16
Rall, Hans-Martin, Wibke Weber, Elke Reinhuber, and Deborah Harzenmoser. 2019. “Multi-Layered Visual Realities : The Image-Image Relationship.” TECHART : Journal of Arts and Imaging Science 6 (4): 16–27. https://doi.org/10.15323/techart.2019.11.6.4.16.
Rall, Hans-Martin, et al. “Multi-Layered Visual Realities : The Image-Image Relationship.” TECHART : Journal of Arts and Imaging Science, vol. 6, no. 4, Nov. 2019, pp. 16–27, https://doi.org/10.15323/techart.2019.11.6.4.16.


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