| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Multi-layered visual realities : the image-image relationship |
| Autor/-in: | Rall, Hans-Martin Weber, Wibke Reinhuber, Elke Harzenmoser, Deborah |
| et. al: | No |
| DOI: | 10.15323/techart.2019.11.6.4.16 |
| Erschienen in: | TECHART : Journal of Arts and Imaging Science |
| Band(Heft): | 6 |
| Heft: | 4 |
| Seite(n): | 16 |
| Seiten bis: | 27 |
| Erscheinungsdatum: | 30-Nov-2019 |
| Verlag / Hrsg. Institution: | Chung-Ang University |
| ISSN: | 2288-9248 |
| Sprache: | Englisch |
| Schlagwörter: | Multi-layered images; Animation; Augmented reality; Image-image relationship |
| Fachgebiet (DDC): | 000: Allgemeines und Wissenschaft |
| Zusammenfassung: | This paper deals with a visual phenomenon that is becoming increasingly relevant: the multi-layeredness of images. With the advent of augmented reality, we can observe how our real environment and the screen are enhanced by additional layers so that the images turn into multi-images. By multi-layered images, we understand one or more additional layers that are implemented over the first image (real environment) or the first screen by using different techniques such as picture-in-picture features, animation and animated graphics, parallax effects, stylistic references, holograms, or second screen viewing with mobile devices and AR apps. However, little attention has been paid to this phenomenon in visual communication studies. This article is intended as a first step towards closing this gap. The theoretical backdrop for our investigation is the reality-virtuality-continuum defined by Milgram and Kishino and the studies and theoretical literature that deal with the image-text relationship. We present a heuristic model of image-image relationship that is based on the main categories of elaboration and extension. In two case studies, we analyzed the image-image relationship in non-fiction genres (documentary and journalism), and developed a preliminary taxonomy. The aim of this paper is to better understand the image-image relationship of multi-layered images in real and augmented environments. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/18952 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | Angewandte Linguistik |
| Organisationseinheit: | Institut für Angewandte Medienwissenschaft (IAM) |
| Enthalten in den Sammlungen: | Publikationen Angewandte Linguistik |
Dateien zu dieser Ressource:
Es gibt keine Dateien zu dieser Ressource.
Zur Langanzeige
Rall, H.-M., Weber, W., Reinhuber, E., & Harzenmoser, D. (2019). Multi-layered visual realities : the image-image relationship. TECHART : Journal of Arts and Imaging Science, 6(4), 16–27. https://doi.org/10.15323/techart.2019.11.6.4.16
Rall, H.-M. et al. (2019) ‘Multi-layered visual realities : the image-image relationship’, TECHART : Journal of Arts and Imaging Science, 6(4), pp. 16–27. Available at: https://doi.org/10.15323/techart.2019.11.6.4.16.
H.-M. Rall, W. Weber, E. Reinhuber, and D. Harzenmoser, “Multi-layered visual realities : the image-image relationship,” TECHART : Journal of Arts and Imaging Science, vol. 6, no. 4, pp. 16–27, Nov. 2019, doi: 10.15323/techart.2019.11.6.4.16.
RALL, Hans-Martin, Wibke WEBER, Elke REINHUBER und Deborah HARZENMOSER, 2019. Multi-layered visual realities : the image-image relationship. TECHART : Journal of Arts and Imaging Science. 30 November 2019. Bd. 6, Nr. 4, S. 16–27. DOI 10.15323/techart.2019.11.6.4.16
Rall, Hans-Martin, Wibke Weber, Elke Reinhuber, and Deborah Harzenmoser. 2019. “Multi-Layered Visual Realities : The Image-Image Relationship.” TECHART : Journal of Arts and Imaging Science 6 (4): 16–27. https://doi.org/10.15323/techart.2019.11.6.4.16.
Rall, Hans-Martin, et al. “Multi-Layered Visual Realities : The Image-Image Relationship.” TECHART : Journal of Arts and Imaging Science, vol. 6, no. 4, Nov. 2019, pp. 16–27, https://doi.org/10.15323/techart.2019.11.6.4.16.
Alle Ressourcen in diesem Repository sind urheberrechtlich geschützt, soweit nicht anderweitig angezeigt.