Title: Multi-layered visual realities : the image-image relationship
Authors : Rall, Hans-Martin
Weber, Wibke
Reinhuber, Elke
Harzenmoser, Deborah
et. al : No
Published in : TECHART : Journal of Arts and Imaging Science
Volume(Issue) : 6
Issue : 4
Pages : 16
Pages to: 27
Publisher / Ed. Institution : Chung-Ang University
Issue Date: 30-Nov-2019
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (publication)
Language : English
Subjects : Multi-layered images; Animation; Augmented reality; Image-image relationship
Subject (DDC) : 000: Generalities and science
Abstract: This paper deals with a visual phenomenon that is becoming increasingly relevant: the multi-layeredness of images. With the advent of augmented reality, we can observe how our real environment and the screen are enhanced by additional layers so that the images turn into multi-images. By multi-layered images, we understand one or more additional layers that are implemented over the first image (real environment) or the first screen by using different techniques such as picture-in-picture features, animation and animated graphics, parallax effects, stylistic references, holograms, or second screen viewing with mobile devices and AR apps. However, little attention has been paid to this phenomenon in visual communication studies. This article is intended as a first step towards closing this gap. The theoretical backdrop for our investigation is the reality-virtuality-continuum defined by Milgram and Kishino and the studies and theoretical literature that deal with the image-text relationship. We present a heuristic model of image-image relationship that is based on the main categories of elaboration and extension. In two case studies, we analyzed the image-image relationship in non-fiction genres (documentary and journalism), and developed a preliminary taxonomy. The aim of this paper is to better understand the image-image relationship of multi-layered images in real and augmented environments.
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Article in scientific journal
DOI : 10.15323/techart.2019.
ISSN: 2288-9248
URI: https://digitalcollection.zhaw.ch/handle/11475/18952
Appears in Collections:Publikationen Angewandte Linguistik

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