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|Publication type:||Bachelor thesis|
|Title:||The technology driving fusion of social media and FinTech in the financial service industry|
|Advisors / Reviewers:||Posth, Jan-Alexander|
|Publisher / Ed. Institution:||ZHAW Zürcher Hochschule für Angewandte Wissenschaften|
|Publisher / Ed. Institution:||Winterthur|
|Subject (DDC):||332: Financial economics|
|Abstract:||The digitisation of the financial sector is proving to be a real challenge for Swiss banking institutions. While most market participants pursue the same goal, they pursue different approaches and face individual challenges. However, one thing is clear: Swiss banks are knowledgeable, but they still lag behind with regard to transforming this knowledge into concrete measures when compared to European banks. The Swiss banking landscape, with its characteristics such as the importance of private banking, the relatively small size of the Swiss market compared to the European market and bank secrecy are reasons why the digitization of banking in Switzerland has progressed more slowly. However, the future development of the Swiss banking segment will no longer permit this, given the specific requirements of increasingly complex and demanding clients. This transition, which is already underway, will not only be based on the digitisation of business processes, but will also be driven by new competitors – FinTech and large technology companies such as Facebook, Google and Alibaba. The discussion in this paper therefore focuses on three important findings that can be summarized as follows: 1) Disruptive innovations are reshaping banking 2) Millennials and Gen Z getting into the focus 3) Swiss banks will have to make a strategic choice|
|License (according to publishing contract):||CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International|
|Departement:||School of Management and Law|
|Appears in collections:||BSc Betriebsökonomie|
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|Bachelor Thesis_Yacoubian_Valeria_FS19.pdf||17.76 MB||Adobe PDF|
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Yacoubian, V. (2019). The technology driving fusion of social media and FinTech in the financial service industry [Bachelor’s thesis, ZHAW Zürcher Hochschule für Angewandte Wissenschaften]. https://doi.org/10.21256/zhaw-18938
Yacoubian, V. (2019) The technology driving fusion of social media and FinTech in the financial service industry. Bachelor’s thesis. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://doi.org/10.21256/zhaw-18938.
V. Yacoubian, “The technology driving fusion of social media and FinTech in the financial service industry,” Bachelor’s thesis, ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Winterthur, 2019. doi: 10.21256/zhaw-18938.
Yacoubian, Valeria. The Technology Driving Fusion of Social Media and FinTech in the Financial Service Industry. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2019, https://doi.org/10.21256/zhaw-18938.
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