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Title: Mode choice for commuting and leisure : a matter of lifestyle?
Authors : Tomic, Uros
Hoerler, Raphael
Del Duce, Andrea
et. al : No
Conference details: 6th SCCER Mobility Annual Conference, Zurich, 6 September 2019
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : English
Subjects : Lifestyles; Mode choice; Commuting mobility; Leisure mobility
Subject (DDC) : 306: Culture
380: Communications and transportation
Abstract: Based on the first edition (2016) of the Swiss Houshold Energy Demand Survey we investigate the effect of Otte’s top‐down, lifestyle‐based segmentation approach on the mode choice for commuting and leisure. Results of a multinomial logit show that Otte’s lifestyles have a significant effect on the mode choice for both commuting and leisure when controlled for income, education, age and gender. This implies that Otte’s top‐down, lifestyle‐based segmentation approach can be applied for identification of target groups and designing tailored interventions to promote sustainable means of transport. While entertainment‐oriented seem to be an appropriate target group for campaigns to change their current mode choice, the opposite is true for reflexives and hedonists.
Departement: School of Engineering
Organisational Unit: Institute of Sustainable Development (INE)
Publication type: Conference poster
DOI : 10.21256/zhaw-18758
Published as part of the ZHAW project : SCCER Efficient Technologies and Systems for Mobility
Appears in Collections:Publikationen School of Engineering

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