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Publikationstyp: Beitrag in wissenschaftlicher Zeitschrift
Art der Begutachtung: Peer review (Publikation)
Titel: Requirements for future digital visitor flow management
Autor/-in: Hüttermann, Marcel
Thimm, Tatjana
Hannich, Frank
Bild, Christine
et. al: No
DOI: 10.1108/JTF-03-2019-0023
10.21256/zhaw-18688
Erschienen in: Journal of Tourism Futures
Band(Heft): 5
Heft: 3
Seiten: 241
Seiten bis: 258
Erscheinungsdatum: 2019
Verlag / Hrsg. Institution: Emerald
ISSN: 2055-5911
Sprache: Englisch
Schlagwörter: Mobile application; Visitor flow management; Overtourism
Fachgebiet (DDC): 306: Kultur
Zusammenfassung: Purpose: The purpose of this paper is to examine visitor management in the German-Swiss border area of the Lake Constance region. Taking a customer perspective, it determines the requirements for an application with the ability to optimize personal mobility. Design/methodology/approach: A quantitative study and a survey of focus groups were conducted to identify movement patterns of different types of visitors and their requirements concerning the development of a visitor management application. Findings: Visitors want an application that provides real-time forecasts of issues such as traffic, parking and queues and, at the same time, enables them to create a personal activity schedule based on this information. Research limitations/implications: Not every subsample reached a sufficient number of cases to yield representative results. Practical implications: The results may lead to an optimization and management separation of mobility flows in the research area and be helpful to municipal planners, destination marketing organizations and visitors. Originality/value: The German border cities of Konstanz, Radolfzell and Singen in the Lake Constance region need improved visitor management, mainly because of a high level of shopping tourism by Swiss visitors to Germany. In the Summer months, Lake Constance is also a popular destination for leisure tourists, which causes over-tourism. For the first time, the results of this research presented here offer possible solutions, in particular by showing how a mobile application for visitors could defuse the situation.
URI: https://digitalcollection.zhaw.ch/handle/11475/18688
Volltext Version: Publizierte Version
Lizenz (gemäss Verlagsvertrag): CC BY 4.0: Namensnennung 4.0 International
Departement: School of Management and Law
Organisationseinheit: Institut für Marketing Management (IMM)
Enthalten in den Sammlungen:Publikationen School of Management and Law

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