Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-18688
Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Requirements for future digital visitor flow management
Authors: Hüttermann, Marcel
Thimm, Tatjana
Hannich, Frank
Bild, Christine
et. al: No
DOI: 10.1108/JTF-03-2019-0023
10.21256/zhaw-18688
Published in: Journal of Tourism Futures
Volume(Issue): 5
Issue: 3
Pages: 241
Pages to: 258
Issue Date: 2019
Publisher / Ed. Institution: Emerald
ISSN: 2055-5911
Language: English
Subjects: Mobile application; Visitor flow management; Overtourism
Subject (DDC): 306: Culture
Abstract: Purpose: The purpose of this paper is to examine visitor management in the German-Swiss border area of the Lake Constance region. Taking a customer perspective, it determines the requirements for an application with the ability to optimize personal mobility. Design/methodology/approach: A quantitative study and a survey of focus groups were conducted to identify movement patterns of different types of visitors and their requirements concerning the development of a visitor management application. Findings: Visitors want an application that provides real-time forecasts of issues such as traffic, parking and queues and, at the same time, enables them to create a personal activity schedule based on this information. Research limitations/implications: Not every subsample reached a sufficient number of cases to yield representative results. Practical implications: The results may lead to an optimization and management separation of mobility flows in the research area and be helpful to municipal planners, destination marketing organizations and visitors. Originality/value: The German border cities of Konstanz, Radolfzell and Singen in the Lake Constance region need improved visitor management, mainly because of a high level of shopping tourism by Swiss visitors to Germany. In the Summer months, Lake Constance is also a popular destination for leisure tourists, which causes over-tourism. For the first time, the results of this research presented here offer possible solutions, in particular by showing how a mobile application for visitors could defuse the situation.
URI: https://digitalcollection.zhaw.ch/handle/11475/18688
Fulltext version: Published version
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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