| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Transformative stories : a framework for crafting stories for social impact organizations |
| Authors: | Bublitz, Melissa G. Escalas, Jennifer Edson Peracchio, Laura A. Furchheim, Pia Grau, Stacy Landreth Hamby, Anne Kay, Mark J. Mulder, Mark R. Scott, Andrea |
| et. al: | No |
| DOI: | 10.1509/jppm.15.133 |
| Published in: | Journal of Public Policy & Marketing |
| Volume(Issue): | 35 |
| Issue: | 2 |
| Page(s): | 237 |
| Pages to: | 248 |
| Issue Date: | 2016 |
| Publisher / Ed. Institution: | Sage |
| ISSN: | 0748-6766 1547-7207 |
| Language: | English |
| Subjects: | Narrative processing; Nonprofit marketing; Social marketing; Storytelling |
| Subject (DDC): | 361.763: Nonprofit organization |
| Abstract: | This article provides a framework to guide the construction of transformative stories by social impact organizations (SIOs) including nonprofit organizations, public policy entities, and for-profit social benefit enterprises. This framework is built from the integration of the academic literature on narratives and narrative construction relevant to SIO story construction. This transformative story construction framework outlines how SIOs can assemble and craft authentic and effective stories that convey the organization’s impact, engage audiences, and call those audiences to action as well as how SIOs can develop and manage a portfolio of such stories. The framework also provides recommendations to guide the marketplace practice of transformative story construction by SIOs. Finally, the authors pose questions to engage SIOs in collaborative research to refine the practice of constructing stories with the power to transform. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/18662 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Bublitz, M. G., Escalas, J. E., Peracchio, L. A., Furchheim, P., Grau, S. L., Hamby, A., Kay, M. J., Mulder, M. R., & Scott, A. (2016). Transformative stories : a framework for crafting stories for social impact organizations. Journal of Public Policy & Marketing, 35(2), 237–248. https://doi.org/10.1509/jppm.15.133
Bublitz, M.G. et al. (2016) ‘Transformative stories : a framework for crafting stories for social impact organizations’, Journal of Public Policy & Marketing, 35(2), pp. 237–248. Available at: https://doi.org/10.1509/jppm.15.133.
M. G. Bublitz et al., “Transformative stories : a framework for crafting stories for social impact organizations,” Journal of Public Policy & Marketing, vol. 35, no. 2, pp. 237–248, 2016, doi: 10.1509/jppm.15.133.
BUBLITZ, Melissa G., Jennifer Edson ESCALAS, Laura A. PERACCHIO, Pia FURCHHEIM, Stacy Landreth GRAU, Anne HAMBY, Mark J. KAY, Mark R. MULDER und Andrea SCOTT, 2016. Transformative stories : a framework for crafting stories for social impact organizations. Journal of Public Policy & Marketing. 2016. Bd. 35, Nr. 2, S. 237–248. DOI 10.1509/jppm.15.133
Bublitz, Melissa G., Jennifer Edson Escalas, Laura A. Peracchio, Pia Furchheim, Stacy Landreth Grau, Anne Hamby, Mark J. Kay, Mark R. Mulder, and Andrea Scott. 2016. “Transformative Stories : A Framework for Crafting Stories for Social Impact Organizations.” Journal of Public Policy & Marketing 35 (2): 237–48. https://doi.org/10.1509/jppm.15.133.
Bublitz, Melissa G., et al. “Transformative Stories : A Framework for Crafting Stories for Social Impact Organizations.” Journal of Public Policy & Marketing, vol. 35, no. 2, 2016, pp. 237–48, https://doi.org/10.1509/jppm.15.133.
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