Title: Transformative stories : a framework for crafting stories for social impact organizations
Authors : Bublitz, Melissa G.
Escalas, Jennifer Edson
Peracchio, Laura A.
Furchheim, Pia
Grau, Stacy Landreth
Hamby, Anne
Kay, Mark J.
Mulder, Mark R.
Scott, Andrea
et. al : No
Published in : Journal of Public Policy & Marketing
Volume(Issue) : 35
Issue : 2
Pages : 237
Pages to: 248
Publisher / Ed. Institution : Sage
Issue Date: 2016
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (publication)
Language : English
Subjects : Narrative processing; Nonprofit marketing; Social marketing; Storytelling
Subject (DDC) : 361.763: Nonprofit organization
Abstract: This article provides a framework to guide the construction of transformative stories by social impact organizations (SIOs) including nonprofit organizations, public policy entities, and for-profit social benefit enterprises. This framework is built from the integration of the academic literature on narratives and narrative construction relevant to SIO story construction. This transformative story construction framework outlines how SIOs can assemble and craft authentic and effective stories that convey the organization’s impact, engage audiences, and call those audiences to action as well as how SIOs can develop and manage a portfolio of such stories. The framework also provides recommendations to guide the marketplace practice of transformative story construction by SIOs. Finally, the authors pose questions to engage SIOs in collaborative research to refine the practice of constructing stories with the power to transform.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Article in scientific journal
DOI : 10.1509/jppm.15.133
ISSN: 0748-6766
URI: https://digitalcollection.zhaw.ch/handle/11475/18662
Appears in Collections:Publikationen School of Management and Law

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