Space means science, unless it's about Star Wars : a qualitative assessment of science communication audience segments

Koch, Carmen; Saner, Mirco; Schäfer, Mike; Herrmann-Giovanelli, Iris; Metag, Julia

doi:10.1177/0963662519881938

Publication type:	Article in scientific journal
Type of review:	Peer review (publication)
Title:	Space means science, unless it's about Star Wars : a qualitative assessment of science communication audience segments
Authors:	Koch, Carmen Saner, Mirco Schäfer, Mike Herrmann-Giovanelli, Iris Metag, Julia
et. al:	No
DOI:	10.1177/0963662519881938
Published in:	Public Understanding of Science
Volume(Issue):	29
Issue:	2
Page(s):	157
Pages to:	175
Issue Date:	18-Oct-2019
Publisher / Ed. Institution:	Sage
ISSN:	1361-6609 0963-6625
Language:	English
Subjects:	Wissenschaftsjournalismus; Evernote; Wirkungsforschung; Wissenschaftsbarometer; Audience; Media use; Perceptions of science; Qualitative method; Science communication; Segmentation analysis
Subject (DDC):	000: Generalities and science
Abstract:	Scholars of science communication have identified population segments that differ in their perceptions of and attitudes toward science as well as in their patterns of science-related information and media use. So far, however, most of these studies employed quantitative, standardized methods and their descriptions could not go into qualitative detail. This study fills this gap: It delivers an in-depth description of members of four audience segments that were identified in a prior, representative survey in Switzerland. Forty-one of these survey respondents, representing different segments, were asked to note their encounters with science in smartphone-based diaries, and diary entries were discussed in qualitative follow-up interviews. Results show that the segments differ in their criteria for identifying science, expectations toward science, and their reasons to use science communication.
URI:	https://www.zora.uzh.ch/id/eprint/182215/ https://digitalcollection.zhaw.ch/handle/11475/18546
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	Applied Linguistics
Organisational Unit:	Institute of Applied Media Studies (IAM)
Published as part of the ZHAW project:	Vertiefungsstudie zum "Wissenschaftsbarometer Schweiz"
Appears in collections:	Publikationen Angewandte Linguistik

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Koch, C., Saner, M., Schäfer, M., Herrmann-Giovanelli, I., & Metag, J. (2019). Space means science, unless it’s about Star Wars : a qualitative assessment of science communication audience segments. Public Understanding of Science, 29(2), 157–175. https://doi.org/10.1177/0963662519881938

Koch, C. et al. (2019) ‘Space means science, unless it’s about Star Wars : a qualitative assessment of science communication audience segments’, Public Understanding of Science, 29(2), pp. 157–175. Available at: https://doi.org/10.1177/0963662519881938.

C. Koch, M. Saner, M. Schäfer, I. Herrmann-Giovanelli, and J. Metag, “Space means science, unless it’s about Star Wars : a qualitative assessment of science communication audience segments,” Public Understanding of Science, vol. 29, no. 2, pp. 157–175, Oct. 2019, doi: 10.1177/0963662519881938.

KOCH, Carmen, Mirco SANER, Mike SCHÄFER, Iris HERRMANN-GIOVANELLI und Julia METAG, 2019. Space means science, unless it’s about Star Wars : a qualitative assessment of science communication audience segments. Public Understanding of Science [online]. 18 Oktober 2019. Bd. 29, Nr. 2, S. 157–175. DOI 10.1177/0963662519881938. Verfügbar unter: https://www.zora.uzh.ch/id/eprint/182215/

Koch, Carmen, Mirco Saner, Mike Schäfer, Iris Herrmann-Giovanelli, and Julia Metag. 2019. “Space Means Science, Unless It’s About Star Wars : A Qualitative Assessment of Science Communication Audience Segments.” Public Understanding of Science 29 (2): 157–75. https://doi.org/10.1177/0963662519881938.

Koch, Carmen, et al. “Space Means Science, Unless It’s About Star Wars : A Qualitative Assessment of Science Communication Audience Segments.” Public Understanding of Science, vol. 29, no. 2, Oct. 2019, pp. 157–75, https://doi.org/10.1177/0963662519881938.