| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Space means science, unless it's about Star Wars : a qualitative assessment of science communication audience segments |
| Autor/-in: | Koch, Carmen Saner, Mirco Schäfer, Mike Herrmann-Giovanelli, Iris Metag, Julia |
| et. al: | No |
| DOI: | 10.1177/0963662519881938 |
| Erschienen in: | Public Understanding of Science |
| Band(Heft): | 29 |
| Heft: | 2 |
| Seite(n): | 157 |
| Seiten bis: | 175 |
| Erscheinungsdatum: | 18-Okt-2019 |
| Verlag / Hrsg. Institution: | Sage |
| ISSN: | 1361-6609 0963-6625 |
| Sprache: | Englisch |
| Schlagwörter: | Wissenschaftsjournalismus; Evernote; Wirkungsforschung; Wissenschaftsbarometer; Audience; Media use; Perceptions of science; Qualitative method; Science communication; Segmentation analysis |
| Fachgebiet (DDC): | 000: Allgemeines und Wissenschaft |
| Zusammenfassung: | Scholars of science communication have identified population segments that differ in their perceptions of and attitudes toward science as well as in their patterns of science-related information and media use. So far, however, most of these studies employed quantitative, standardized methods and their descriptions could not go into qualitative detail. This study fills this gap: It delivers an in-depth description of members of four audience segments that were identified in a prior, representative survey in Switzerland. Forty-one of these survey respondents, representing different segments, were asked to note their encounters with science in smartphone-based diaries, and diary entries were discussed in qualitative follow-up interviews. Results show that the segments differ in their criteria for identifying science, expectations toward science, and their reasons to use science communication. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/18546 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | Angewandte Linguistik |
| Organisationseinheit: | Institut für Angewandte Medienwissenschaft (IAM) |
| Publiziert im Rahmen des ZHAW-Projekts: | Vertiefungsstudie zum "Wissenschaftsbarometer Schweiz" |
| Enthalten in den Sammlungen: | Publikationen Angewandte Linguistik |
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