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https://doi.org/10.21256/zhaw-18480| Publication type: | Working paper – expertise – study |
| Title: | eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann |
| Authors: | Hüttermann, Marcel |
| et. al: | No |
| DOI: | 10.21256/zhaw-18480 |
| Extent: | 33 |
| Issue Date: | Oct-2019 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| Publisher / Ed. Institution: | Winterthur |
| Language: | English |
| Subjects: | eSports; Switzerland; Gaming; Marketing management |
| Subject (DDC): | 700: The arts and entertainment |
| Abstract: | eSports Switzerland 2019 is the first study on eSports in Switzerland. The Institute for Marketing Management at the ZHAW is thus addressing a topic that is currently attracting attention worldwide for a variety of reasons: On the one hand, because the sales figures and prize money in eSports have recorded enormous growth rates in recent years, and on the other hand, because the question of whether eSports is a sport is increasingly being discussed by sports federations and the media and is therefore also attracting the interest of the general public. The aim of this study is to illustrate the status quo in the Swiss population with regard to eSports. After a brief introduction to the topic, the worldwide eSports market will be examined. After a subsequent academic examination of the concept of eSports, the main part of the study follows: the status quo in Switzerland. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/18480 |
| License (according to publishing contract): | CC BY 4.0: Attribution 4.0 International |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2019_eSports Switzerland_Huettermann.pdf | 946.28 kB | Adobe PDF |  View/Open |
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Hüttermann, M. (2019). eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-18480
Hüttermann, M. (2019) eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://doi.org/10.21256/zhaw-18480.
M. Hüttermann, “eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann,” ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Winterthur, Oct. 2019. doi: 10.21256/zhaw-18480.
HÜTTERMANN, Marcel, 2019. eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Hüttermann, Marcel. 2019. “eSports Switzerland 2019 : A Study by the Institute of Marketing Management under the Direction of Marcel Hüttermann.” Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-18480.
Hüttermann, Marcel. eSports Switzerland 2019 : A Study by the Institute of Marketing Management under the Direction of Marcel Hüttermann. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Oct. 2019, https://doi.org/10.21256/zhaw-18480.
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