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Title: Methods of NLP in arts management
Authors : Cieliebak, Mark
Benites de Azevedo e Souza, Fernando
Leuschen, Lara
Hnizda, Michaela
Betzler, Diana
et. al : No
Conference details: 8th International Conference on Writing Analytics, Winterthur, Switzerland, 5-6 September 2019
Publisher / Ed. Institution : ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Type of review: No review
Language : English
Subject (DDC) : 306: Culture
Abstract: The boost of digital archives and libraries in art, literature, and music; the shift of cultural marketing and cultural criticism to social media and online platforms; and the emergence of new digital art and cultural products lead to an enormous increase in digital data, creating challenges as well as opportunities for arts management practitioners and researchers. For arts practitioners, NLP can be used to improve marketing and communication for target group analysis, event evaluation, (social) media analysis, pricing, social media optimization, advertisement targeting, or search engine optimization. In the field of archives, collections, and libraries, NLP can contribute to the improvement of indexing, consistency, and quality of databases as well as the development of suitable search algorithms. In the distribution of cultural products, online platforms can be improved and the markets analyzed.
Departement: School of Management and Law
Organisational Unit: Center for Arts Management (ZKM)
Publication type: Conference poster
DOI : 10.21256/zhaw-18443
Appears in Collections:Publikationen School of Management and Law

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