Title: Why entrepreneurial storytelling matters
Authors : Borghoff, Birgitta
Conference details: 2nd International Conference: «Literacy and Contemporary Society: Spaces, Discourses, Practices», Cyprus Pedagogical Institute, Nikosia, Cyprus, 28-29 November 2017
Issue Date: 28-Nov-2017
Language : Englisch / English
Subjects : Entrepreneurial storytelling; Narrative practice; Entrepreneurial design; Entrepreneurializing; Entrepreneurial story; Organizational communication
Subject (DDC) : 418: Gebrauch der Standardsprache
658.4: Leitendes Management
Departement: Angewandte Linguistik
Organisational Unit: Institut für Angewandte Medienwissenschaft (IAM)
Publication type: Konferenz: Sonstiges / Conference Other
URI: http://www.pi.ac.cy/pi/index.php?option=com_content&view=article&id=1815&Itemid=109&lang=en
https://digitalcollection.zhaw.ch/handle/11475/1828
Appears in Collections:Publikationen Angewandte Linguistik

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