Bitte benutzen Sie diese Kennung, um auf die Ressource zu verweisen: https://doi.org/10.21256/zhaw-18215
Publikationstyp: Beitrag in wissenschaftlicher Zeitschrift
Art der Begutachtung: Peer review (Publikation)
Titel: Social and environmental preferences : measuring how people make tradeoffs among themselves, others, and collective goods
Autor/-in: Fleiß, Jürgen
Ackermann, Kurt Alexander
Fleiß, Eva
Murphy, Ryan O.
Posch, Alfred
et. al: No
DOI: 10.1007/s10100-019-00619-y
10.21256/zhaw-18215
Erschienen in: Central European Journal of Operations Research
Erscheinungsdatum: 2019
Verlag / Hrsg. Institution: Springer
ISSN: 1435-246X
1613-9178
Sprache: Englisch
Schlagwörter: Cooperation; Preference measurement; Proenvironmental preference; Social value orientation (SVO)
Fachgebiet (DDC): 658.8: Marketingmanagement
Zusammenfassung: Social preferences like social value orientation are considered a promising solution to social dilemmas, such as mitigating anthropogenic climate change. However, evidence on the relationship between social preferences and environmental concerns is mixed, possibly because these constructs have commonly been measured by distinct methods that do not facilitate direct comparisons. We address this gap by introducing an incentivized preference-based measurement approach, extending a subject’s concerns for the well-being of others to a subject’s willingness to support environmental and humanitarian endeavors, based on a simple social preferences utility function. In this measurement approach, subjects make resource allocation choices with real consequences and the design ensures comparability of different revealed preferences (i.e., people’s willingness to make tradeoffs between themselves and others via donations to NGOs supporting different environmental and social causes).We then use this measurement method in an exploratory fashion to consistently assess preferences for environmental and humanitarian concerns in a laboratory experiment. We find that social and environmental value orientations are robustly interrelated, and further that people are generally more willing to pay to benefit people in need, compared to abstract environmental causes. We conclude that interventions to nudge people towards proenvironmental behavior will have a greater impact if human suffering resulting from global climate change is made more salient.
URI: https://digitalcollection.zhaw.ch/handle/11475/18215
Volltext Version: Publizierte Version
Lizenz (gemäss Verlagsvertrag): CC BY 4.0: Namensnennung 4.0 International
Departement: School of Management and Law
Organisationseinheit: Institut für Marketing Management (IMM)
Enthalten in den Sammlungen:Publikationen School of Management and Law

Dateien zu dieser Ressource:
Datei Beschreibung GrößeFormat 
Social and environmental preferences.pdf4.03 MBAdobe PDFMiniaturbild
Öffnen/Anzeigen


Alle Ressourcen in diesem Repository sind urheberrechtlich geschützt, soweit nicht anderweitig angezeigt.