1. ZHAW digitalcollection
  2. Angewandte Psychologie
  3. Publikationen
  4. Publikationen Angewandte Psychologie
Full metadata record
DC FieldValueLanguage
dc.contributor.authorKühne, Swen Jonas-
dc.contributor.authorReijnen, Ester-
dc.contributor.authorCrameri, Aureliano-
dc.date.accessioned2019-09-12T09:00:23Z-
dc.date.available2019-09-12T09:00:23Z-
dc.date.issued2019-
dc.identifier.issn1421-0185de_CH
dc.identifier.issn1662-0879de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/18166-
dc.description.abstractDefaults are an effective tool in shaping consumers’ decisions. However, only a few studies have investigated the role of defaults regarding consumers’ choices of electricity products. Moreover, each of these studies used binary choice sets (gray vs. green electricity). Notably, decision-making research has shown that consumer choice patterns are considerably influenced by the size of the choice set (e.g., adding a third option). The question is, does this also hold for defaults, that is, do they function differently depending on the choice set size? In our experimental study, participants could choose between three electricity products (gray, green, and eco), which varied in their environmental friendliness and price, the default randomly being one of the three products. In addition, we had a no-default condition. Contrary to the other studies, we found not only a default effect for the least environmentally friendly gray product, but also for the environmentally friendlier products green and eco electricity. Moreover, the popularity of the middle option – the green electricity product – was not reduced by adding a third product. The results indicate that increasing the set size by adding an eco-product and by intelligently setting the default could increase the number of consumers buying environmentally friendly electricity products.de_CH
dc.language.isoende_CH
dc.publisherHogrefede_CH
dc.relation.ispartofSwiss Journal of Psychologyde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectDefaultde_CH
dc.subjectElectricity productde_CH
dc.subjectChoice set sizede_CH
dc.subjectExtremeness aversionde_CH
dc.subject.ddc150: Psychologiede_CH
dc.titleWhen too few is bad for the environment : choice set size and default effects for electricity productsde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Psychologiede_CH
zhaw.organisationalunitPsychologisches Institut (PI)de_CH
dc.identifier.doi10.1024/1421-0185/a000232de_CH
zhaw.funding.euNode_CH
zhaw.issue1de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end41de_CH
zhaw.pages.start35de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume79de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedPI - Umwelt- und Nachhaltigkeitspsychologiede_CH
zhaw.webfeedAngewandte Kognitionspsychologiede_CH
zhaw.author.additionalNode_CH
Appears in collections:Publikationen Angewandte Psychologie

Files in This Item:
There are no files associated with this item.
Show simple item record
Kühne, S. J., Reijnen, E., & Crameri, A. (2019). When too few is bad for the environment : choice set size and default effects for electricity products. Swiss Journal of Psychology, 79(1), 35–41. https://doi.org/10.1024/1421-0185/a000232
Kühne, S.J., Reijnen, E. and Crameri, A. (2019) ‘When too few is bad for the environment : choice set size and default effects for electricity products’, Swiss Journal of Psychology, 79(1), pp. 35–41. Available at: https://doi.org/10.1024/1421-0185/a000232.
S. J. Kühne, E. Reijnen, and A. Crameri, “When too few is bad for the environment : choice set size and default effects for electricity products,” Swiss Journal of Psychology, vol. 79, no. 1, pp. 35–41, 2019, doi: 10.1024/1421-0185/a000232.
KÜHNE, Swen Jonas, Ester REIJNEN und Aureliano CRAMERI, 2019. When too few is bad for the environment : choice set size and default effects for electricity products. Swiss Journal of Psychology. 2019. Bd. 79, Nr. 1, S. 35–41. DOI 10.1024/1421-0185/a000232
Kühne, Swen Jonas, Ester Reijnen, and Aureliano Crameri. 2019. “When Too Few Is Bad for the Environment : Choice Set Size and Default Effects for Electricity Products.” Swiss Journal of Psychology 79 (1): 35–41. https://doi.org/10.1024/1421-0185/a000232.
Kühne, Swen Jonas, et al. “When Too Few Is Bad for the Environment : Choice Set Size and Default Effects for Electricity Products.” Swiss Journal of Psychology, vol. 79, no. 1, 2019, pp. 35–41, https://doi.org/10.1024/1421-0185/a000232.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.