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dc.contributor.authorBorghoff, Birgitta-
dc.date.accessioned2017-12-13T15:29:48Z-
dc.date.available2017-12-13T15:29:48Z-
dc.date.issued2018-
dc.identifier.isbn978-3-319-65505-5de_CH
dc.identifier.isbn978-3-319-65506-2de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/1810-
dc.description.abstractBased on an organizational communication perspective, I reconstruct entrepreneurial storytelling as a reciprocal process of “entrepreneurializing.” By focusing on two case studies from the Swiss cultural and creative industries sector, I outline narrative praxes, practices and practitioners of entrepreneurial storytelling in project and organizational development. Storymaking and storytelling about a curatorial, innovative, entrepreneurial, strategic, collaborative and knowledge-driven design process generate entrepreneurial narration, design, networks and organization-specific discourse. I suggest this interplay as the basis for the entrepreneurial story and value creation that shape the narrative identity of projects, organizations and enterprises. For the case studies examined within this study, this is constituted through the project-narrative of “curating tooligans and busy brokers” and the entrepreneurial hero-narrative of “conquering adventurers and preserving guardians.” Implications are discussed to guide future research in regard to the emerging field of entrepreneurial storytelling. In light of the development and transfer of new tools and formats for teaching, coaching and consulting, applications for professionals are described first.de_CH
dc.language.isoende_CH
dc.publisherSpringerde_CH
dc.relation.ispartofEntrepreneurship in Culture and Creative Industries. Perspectives from Companies and Regionsde_CH
dc.relation.ispartofseriesFGF Studies in Small Business and Entrepreneurshipde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectEntrepreneurial storytellingde_CH
dc.subjectNarrative practicede_CH
dc.subjectEntrepreneurial narrationde_CH
dc.subjectEntrepreneurial designde_CH
dc.subjectEntrepreneurializingde_CH
dc.subjectEntrepreneurial networkde_CH
dc.subjectEntrepreneurial storyde_CH
dc.subjectEntrepreneurial discoursede_CH
dc.subject.ddc400: Sprache, Linguistikde_CH
dc.titleEntrepreneurial storytelling as narrative practice in project and organizational developmentde_CH
dc.title.alternativefindings of a narrative- and discourse-analytical case study in Switzerlandde_CH
dc.typeTextde_CH
dc.typeBuchbeitragde_CH
zhaw.departementAngewandte Linguistikde_CH
zhaw.organisationalunitInstitut für Angewandte Medienwissenschaft (IAM)de_CH
zhaw.publisher.placeChamde_CH
dc.identifier.doi10.1007/978-3-319-65506-2_5de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end83de_CH
zhaw.pages.start63de_CH
zhaw.parentwork.editorInnerhofer, Elisa-
zhaw.parentwork.editorPechlaner, Harald-
zhaw.parentwork.editorBorin, Elena-
zhaw.publication.statuspublishedVersionde_CH
zhaw.series.number3de_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.webfeedOrganisationskommunikation Öffentlichkeitde_CH
Appears in Collections:Publikationen Angewandte Linguistik

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