| Publikationstyp: | Buchbeitrag |
| Art der Begutachtung: | Editorial review |
| Titel: | Entrepreneurial storytelling as narrative practice in project and organizational development |
| Autor/-in: | Borghoff, Birgitta |
| DOI: | 10.1007/978-3-319-65506-2_5 |
| Erschienen in: | Entrepreneurship in culture and creative industries : perspectives from companies and regions |
| Herausgeber/-in des übergeordneten Werkes: | Innerhofer, Elisa Pechlaner, Harald Borin, Elena |
| Seite(n): | 63 |
| Seiten bis: | 83 |
| Erscheinungsdatum: | 2018 |
| Reihe: | FGF Studies in Small Business and Entrepreneurship |
| Reihenzählung: | 3 |
| Verlag / Hrsg. Institution: | Springer |
| Verlag / Hrsg. Institution: | Cham |
| ISBN: | 978-3-319-65505-5 978-3-319-65506-2 |
| Sprache: | Englisch |
| Schlagwörter: | Entrepreneurial storytelling; Narrative practice; Entrepreneurial narration; Entrepreneurial design; Entrepreneurializing; Entrepreneurial network; Entrepreneurial story; Entrepreneurial discourse |
| Fachgebiet (DDC): | 400: Sprache und Linguistik |
| Zusammenfassung: | Based on an organizational communication perspective, I reconstruct entrepreneurial storytelling as a reciprocal process of “entrepreneurializing.” By focusing on two case studies from the Swiss cultural and creative industries sector, I outline narrative praxes, practices and practitioners of entrepreneurial storytelling in project and organizational development. Storymaking and storytelling about a curatorial, innovative, entrepreneurial, strategic, collaborative and knowledge-driven design process generate entrepreneurial narration, design, networks and organization-specific discourse. I suggest this interplay as the basis for the entrepreneurial story and value creation that shape the narrative identity of projects, organizations and enterprises. For the case studies examined within this study, this is constituted through the project-narrative of “curating tooligans and busy brokers” and the entrepreneurial hero-narrative of “conquering adventurers and preserving guardians.” Implications are discussed to guide future research in regard to the emerging field of entrepreneurial storytelling. In light of the development and transfer of new tools and formats for teaching, coaching and consulting, applications for professionals are described first. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/1810 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | Angewandte Linguistik |
| Organisationseinheit: | Institut für Angewandte Medienwissenschaft (IAM) |
| Enthalten in den Sammlungen: | Publikationen Angewandte Linguistik |
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Borghoff, B. (2018). Entrepreneurial storytelling as narrative practice in project and organizational development. In E. Innerhofer, H. Pechlaner, & E. Borin (Eds.), Entrepreneurship in culture and creative industries : perspectives from companies and regions (pp. 63–83). Springer. https://doi.org/10.1007/978-3-319-65506-2_5
Borghoff, B. (2018) ‘Entrepreneurial storytelling as narrative practice in project and organizational development’, in E. Innerhofer, H. Pechlaner, and E. Borin (eds) Entrepreneurship in culture and creative industries : perspectives from companies and regions. Cham: Springer, pp. 63–83. Available at: https://doi.org/10.1007/978-3-319-65506-2_5.
B. Borghoff, “Entrepreneurial storytelling as narrative practice in project and organizational development,” in Entrepreneurship in culture and creative industries : perspectives from companies and regions, E. Innerhofer, H. Pechlaner, and E. Borin, Eds. Cham: Springer, 2018, pp. 63–83. doi: 10.1007/978-3-319-65506-2_5.
BORGHOFF, Birgitta, 2018. Entrepreneurial storytelling as narrative practice in project and organizational development. In: Elisa INNERHOFER, Harald PECHLANER und Elena BORIN (Hrsg.), Entrepreneurship in culture and creative industries : perspectives from companies and regions. Cham: Springer. S. 63–83. ISBN 978-3-319-65505-5
Borghoff, Birgitta. 2018. “Entrepreneurial Storytelling as Narrative Practice in Project and Organizational Development.” In Entrepreneurship in Culture and Creative Industries : Perspectives from Companies and Regions, edited by Elisa Innerhofer, Harald Pechlaner, and Elena Borin, 63–83. Cham: Springer. https://doi.org/10.1007/978-3-319-65506-2_5.
Borghoff, Birgitta. “Entrepreneurial Storytelling as Narrative Practice in Project and Organizational Development.” Entrepreneurship in Culture and Creative Industries : Perspectives from Companies and Regions, edited by Elisa Innerhofer et al., Springer, 2018, pp. 63–83, https://doi.org/10.1007/978-3-319-65506-2_5.
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