Title: Social value orientation : theoretical and measurement issues in the study of social preferences
Authors : Murphy, Ryan O.
Ackermann, Kurt Alexander
et. al : No
Published in : Personality and social psychology review
Volume(Issue) : 18
Issue : 1
Pages : 13
Pages to: 41
Publisher / Ed. Institution : Sage
Issue Date: 23-Sep-2013
License (according to publishing contract) : Licence according to publishing contract
Type of review: No review
Language : English
Subjects : Behavioral economics; Helping/prosocial behavior; Individual difference; Judgment/decision making; Motivation; Research method; Social cognition; Goal
Subject (DDC) : 150: Psychology
Abstract: What motivates people when they make decisions and how those motivations are potentially entangled with concerns for others are central topics for the social, cognitive, and behavioral sciences. According to the postulate of narrow self-interest, decision makers have the goal of maximizing personal payoffs and are wholly indifferent to the consequences for others. The postulate of narrow self-interest-which has been influential in economics, psychology, and sociology-is precise and powerful but is often simply wrong. Its inadequacy is well known and efforts have been made to develop reliable and valid measurement methods to quantify the more nuanced social preferences that people really have. In this paper, we report on the emergence and development of the predominant conceptualization of social preferences in psychology: social value orientation (SVO). Second, we discuss the relationship between measurement and theory development of the SVO construct. We then provide an overview of the literature regarding measurement methods that have been used to assess individual variations in social preferences. We conclude with a comparative evaluation of the various measures and provide suggestions regarding the measures' constructive use in building psychologically realistic theories of people's social preferences.
Departement: School of Management and Law
Publication type: Article in scientific journal
DOI : 10.1177/1088868313501745
ISSN: 1532-7957
1088-8683
URI: https://digitalcollection.zhaw.ch/handle/11475/18056
Appears in Collections:Publikationen School of Management and Law

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